By introducing a new model to the LG OLED Objet Collection, which was first introduced a year ago, LG is quickly catching up to its competitor Samsung in the “lifestyle” TV market. The new Posé is a more streamlined version of Samsung’s Serif; it will be available in screen sizes of 42 inches, 48 inches, and 55 inches, and it will be released in the third quarter of 2022, beginning in Europe.
The Posé joins the 65-inch Easel that was revealed at CES (back when it was called the Objet), which is styled to seem like an art easel and features a fabric cover that can slide over the screen to hide it. When not in use, either one can show off some artwork or photographs.
However, what precisely is a lifestyle TV? Why is there a higher cost for a television that is designed to look beautiful in our homes? While purchasing a television, “looks beautiful when in the midst of my living room” seems to be an important factor to take into consideration, much as it is when purchasing a couch. Of course, this is in addition to the other important characteristics, such as being larger than the one owned by my neighbor, having superior sound, having fantastic picture quality, and not requiring me to take out a loan to pay for it. On the other hand, those that make televisions have managed to persuade us that having a massive black rectangle in the centre of our living room is the standard.
Whether or not you like the look of the Posé or the Easel, neither of which I would put in my home, the popularity of Samsung’s The Frame TV, which transforms the black rectangle into what appears to be a convincing-looking piece of art when it is not in use (and which I do have in my home), demonstrates that there is a demand for good design. But the available choices are either expensive or skimp on some of the functions that are important to you in a television set.
The prices for LG’s two new lifestyle televisions have not yet been announced; however, given that both have the OLED evo technology that is seen in the company’s premium models, it is probable that they will be quite pricey. The price of the company’s 65-inch LG G2 Gallery Edition is $3,200, which is nearly $2,000 more than the price of Samsung’s 65-inch The Frame. Samsung’s higher-end models feature displays that are more expensive than The Frame’s display. You will pay about a thirty percent premium for design-centric features like as flush mounting and having all the cables and connections hidden when you purchase The Frame. This is because The Frame does not include some features, such as local dimming.
The LG Posé is the more compact of the two new LG alternatives and is therefore likely to cost less. Your television is similar to the Serif in that it free stands in the living room. In contrast, Samsung’s alternative has a bulkier frame that can function as a shelf and this one has a thinner profile than Samsung’s offering. In a manner analogous to that of The Frame, LG’s Gallery Mode is accessible on The Posé and may be used to exhibit photographs or pieces of artwork on its self-illuminating digital canvas. In addition to this, it features a “efficient cable management system” to reduce the amount of clutter. However, we are making the assumption that there is a connection someplace, contrary to what the press graphic says, which is that LG has invented a wireless power alternative.
At this year’s Salone dei Tessuti, which is taking place during Milan Design Week, LG is exhibiting not one but two of their brand new artistic televisions, which may provide some insight into the company’s intended clientele. But aspirational content should not be the exclusive focus of lifestyle television. The production of televisions has traditionally consisted of a game of “follow the leader,” and today there are hundreds of cheaper options that offer the majority of what more expensive brands offer. However, there are still only a few models available that make an effort to blend into your home like a piece of furniture or a piece of art and aren’t just plain old unattractive black rectangles. It is the year 2022, and it is far past time for all manufacturers of televisions to step up to the plate and provide us with options that are more attractive and more reasonably priced for the largest screen in our homes.
LG lifestyle TV