Saturday, December 4, 2021

Alexa Can Now Find Something for You to Watch on Netflix

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Amazon has up to date its Hearth TV platform with help for a brand new voice command—”Alexa, play one thing on Netflix”—which guarantees to make it simpler to search out novel content material on Netflix.

The brand new voice command is an enlargement of the Play Something feature Netflix first began testing on many linked units (set-top bins, sport consoles, and many others.) in August 2020. The function has since expanded to good TVs and Android devices; Netflix plans to roll it out to iOS units earlier than later. Now it is also built-in with Hearth TV and Alexa.

Play One thing is alleged to take a Netflix consumer’s historical past under consideration when discovering a film or TV present for them to observe, so it may keep away from selecting one thing they’ve seen earlier. (And, presumably, one thing that fits their viewing habits.) In that manner, they will watch one thing new and be reassured that they don’t seem to be paying a month-to-month price to observe the identical issues again and again.

“Over the previous 12 months, we’ve seen that Hearth TV clients that used voice engaged with content material nearly twice as a lot as those that didn’t,” Amazon Director of Hearth TV Charlotte Maines says in a press release accompanying the announcement. “With Hearth TV and Netflix’s ‘Play One thing,’ we will shortly assist clients in discovering the TV present or film that’s proper for them.”

Amazon says the “Alexa, play one thing on Netflix” voice command is accessible now on all Hearth TV units within the US and Canada.

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