Pinterest may not be as popular as Facebook, but that doesn’t mean it’s not worth your time, especially if you’re a blogger. If you play to the platform’s strengths, you’ll see a substantial rise in traffic to your website, as well as a slew of other advantages.
Are you still undecided about whether or not you should add this channel to your portfolio? If that’s the case, you’ve come to the correct place. We’ve detailed some of the significant advantages of using Pinterest as a blogger below.
1. Increase your website’s traffic from a different source.
Regardless of the blogging platform, you choose, obtaining traffic to your website is critical to developing a successful long-term blog. But it’s even more important to diversify your readership; placing all your eggs in one basket is a risky game, and your site could suffer severely if something unexpected happens.
While driving traffic to your website with Pinterest can take a long time, it’s a beautiful technique to do so. Because the platform functions as a search engine, others can find you if you use your pins and boards strategically.
2. Look for ideas from other creators
You’ll probably have phases where you’re stuck for ideas, no matter how enthusiastic you are about something. It happens to the best of us, and in these situations, looking for inspiration from others is one of the best things you can do.
You can find boards and pins related to themes that interest you, one of Pinterest’s most basic functions. You don’t even have to look hard for these; they’ll frequently appear in your home feed.
It’s recommended to follow users that inspire you to generate content, as well as those in your field, to get the most out of this suggestion. Then, the next time you’re stuck on ideas, all you have to do is open the app.
3. Surround yourself with others who share your interests.
Regardless of your creative endeavor, building a community is one of the most important things you should consider if you want to be successful in the long run. When you’re lacking in motivation, the people you surround yourself with can help motivate you and provide you with advice and pointers on how to better your content.
Pinterest is a fantastic way to find people who share your interests. You can get the attention of others by saving their pins and giving thoughtful comments. You can also use DM to start a chat and possibly make a new buddy.
After meeting people on Pinterest, you can continue communicating with them on other social media platforms such as Instagram and Twitter.
4. Pinterest Is Safer Than Other Social Media Platforms
Of course, no social media network is hazardous by definition. On other networks, though, it’s all too easy to fall into the toxicity trap—the three most prominent examples being Facebook, Twitter, and Instagram.
While all of the social media platforms mentioned above can help you establish an online presence, it’s not worth it if your mental health suffers as a result. If you’re looking for a different option, Pinterest might be worth looking into.
Pinterest, in general, has less animosity than many other social media networks. In 2021, the corporation also implemented a Creator Code that all users must adhere to. The code includes provisions such as not bothering others and double-checking facts before sharing content.
5. Increase your social media following on other platforms
It’s essential to diversify your online activities if you want to advance as a blogger. While you can focus intently on one platform, you may find it more challenging to expand organically—and you may be limiting your potential reach unnecessarily.
You’ll indirectly expand your following elsewhere if you use Pinterest as a blogger. People will visit your website, and if they like what they see, they may decide to follow you on one of the other platforms where you’re active.
6. Future Reference Shelf Ideas
Have you ever come across something on the internet that sparked an idea for a future blog post? Did you fail to record it or save the location where you discovered it? If you answered yes to either question, you could find Pinterest a beneficial tool in preventing this from happening again.
Every post you read on Pinterest can be saved to your profile’s custom-made boards. It’s not an issue if you don’t want people to see these; making them private is simple. Consider adding them to your content schedule when you’re ready to put your ideas into action.
7. There is a Large User Base
One of the main reasons so many people dislike Pinterest is that it isn’t as well-known as some other major social media networks. It would be a mistake to describe it as negligible.
Pinterest had 431 million monthly active users in the fourth quarter of 2021, according to Statista. That figure had been 478 million earlier in the year. This presents an excellent opportunity for you because there is a minor rivalry on your end than on many other sites.
You could significantly grow your blog’s viewership if you’re ready to be patient and constantly add valuable content to your Pinterest page.
8. It has a set of comprehensive analytics tools
Keeping an eye on how your blog is performing is a good idea if you want it to flourish in the long run. You might use Google Analytics, but you should also consider how successful your plan is on each social media platform.
You may change your Pinterest account to a business account for free. You’ll have access to a variety of metrics as a result of this, including:
- Clicks from outside the site
- Your most successful pins
You’ll have to wait a long for these numbers to arrive. However, once they do, you’ll have a wealth of helpful information to help you fine-tune your strategy.
Pinterest Is a Great Way to Promote Your Blog
Pinterest is one of the most effective social media platforms for promoting your site. Although there are a lot of monthly active users, there isn’t as much competition as there is in many other prominent online venues.
You can establish a tremendous additional traffic source for your website if you’re ready to take a long-term approach and change your plan based on what you discover. You can also expand your social media presence in other ways.