AWeber vs Mailchimp Comparison: Which Is Better?

Choosing the proper e mail advertising software program for your online business could be a daunting job. In spite of everything, many of those companies supply related options. Thus, in the case of selecting between AWeber vs Mailchimp, it might appear troublesome to find out which of those two platforms is extra possible that can assist you succeed.

That’s why we’ve put collectively an in depth evaluate that can assist you out. By taking a more in-depth have a look at the companies provided by every firm, you will get a clearer image of which e mail advertising software program is finest in your wants.


Let’s kick issues off with an vital issue: options.

We’ll start by sharing a comparability desk of high-level options after which we’ll dig into two particular areas – automation capabilities and analytics. We even have a separate part on templates and e mail editors subsequent.

One high-level characteristic distinction is that Mailchimp has merged into extra of a full-service digital advertising platform, whereas AWeber remains to be primarily simply an e mail advertising answer. You’ll be able to see this within the comparability desk under, the place Mailchimp now affords options like a CRM, website builder, digital advert creation, and extra:

Drag-and-drop email builder
Pre-built email templates
RSS-to-email publication
Electronic mail automation
Devoted WordPress plugin
A/B testing
Decide-in type builder
eCommerce integrations
Touchdown web page builder
Full web site builder
Digital advert instruments
Transactional emails

Now, let’s dig deeper into two areas – automation and analytics.

Automation capabilities

Automation may help you join together with your viewers and increase your conversions in a extra environment-friendly method. Subsequently, it’s a necessary characteristic to contemplate when evaluating e mail advertising instruments.

AWeber refers to its automation options as ‘campaigns’. These campaigns include loads of customizable choices, so you possibly can personalize your messages in your subscribers:

A sample of AWeber's automation rules, a crucial function to consider in AWeber vs Mailchimp.

Nonetheless, this automation characteristic lacks a number of superior choices. For instance, Mailchimp affords a ‘buyer journey’ instrument that makes use of conditional logic to ship the fitting emails. All you need to do is drag-and-drop the tiles:

The Mailchimp automated customer journey screen.

Against this, AWeber solely affords this sort of ‘if x, then y’ course of in particular person emails by way of its tagging system. As such, attaining the identical stage of element provided by Mailchimp will be tedious.

On the subject of automation, Mailchimp affords a bit extra sophistication. In the meantime, AWeber might be a extra appropriate alternative in the event you simply need to arrange a easy e mail advertising marketing campaign. It offers fundamental, handbook controls over these particulars. The tagging system works properly, however you’ll should dedicate a while to studying the principles and including the code.


Once you run a small enterprise, each penny counts. Subsequently, you might need to be sure that your e mail advertising campaigns are yielding constructive outcomes.

On the subject of analytics instruments, AWeber focuses on simplicity. You’ll be capable to entry a fast abstract of your efficiency out of your account dashboard:

An example of AWeber's dashboard, which you might want to consider when deciding between AWeber vs Mailchimp.

These experiences cowl the fundamentals, resembling your open charges. Nonetheless, you might discover them just a little missing if you’d like extra in-depth knowledge about your viewers.

In the meantime, Mailchimp offers you extra details about your campaigns. It additionally integrates with Google Analytics to supply extra full experiences:

When comparing AWeber vs Mailchimp, analytics are more in-depth for the latter.

Not like AWeber, Mailchimp will even break your knowledge down into smaller teams. For instance, you possibly can analyze your outcomes starting from bounce charges to e mail suppliers.

In case you’re solely fascinated about receiving fundamental experiences, AWeber will get the job achieved. Nonetheless, if you’d like entry to extra in-depth knowledge that may assist you to optimize your campaigns, we suggest selecting Mailchimp.

Design and e mail templates

If you’d like clients to learn your emails, you’ll want to make sure that your content material is introduced in a neat and digestible format. For that reason, you may need to use premade templates in your newsletters.

Nonetheless, you may additionally need the choice to customise your emails’ designs in order that they meet your wants. Let’s check out the completely different design options provided by AWeber and Mailchimp.

Out there templates

Templates may help you velocity up your productiveness and ship stunning emails that drive conversions. As such, you may need to take into account the variability and high quality of those assets when evaluating AWeber vs Mailchimp.

AWeber has a formidable number of templates, providing over 700 mobile-responsive choices. Every template differs in coloration, format, and really feel:

A selection of templates from AWeber.

Moreover, AWeber offers over 600 inventory pictures that you should utilize in your emails. This implies you gained’t must spend hours taking your personal pictures, or sourcing them from different websites. You’ll most likely be capable to discover pictures that match the subject of your e mail. In case you can’t, there’s additionally a Canva integration that permits you to simply insert Canva designs in your emails.

Alternatively, Mailchimp has a extra restricted template choice, with simply over 100 choices. Whereas this quantity could seem small, it’s value noting that Mailchimp’s designs are on par with AWeber’s:

A few templates from MailChimp, an essential consideration for AWeber vs MailChimp.

Furthermore, Mailchimp’s templates are likely to have extra drag-and-drop areas accessible. This implies you possibly can add extra private touches to your emails with out placing in additional work.

Whereas AWeber affords extra template choices, Mailchimp permits for extra creativity. Thus, the best choice on this class depends closely on private desire.

Electronic mail editor

Templates are excellent for sending a fast e mail. Nonetheless, you may additionally need to customise your messages in order that they align together with your branding. To do that, you’ll most likely need a responsive e mail editor.

Each AWeber and Mailchimp supply a drag-and-drop interface. Nonetheless, there are some delicate variations between the 2. Let’s begin with AWeber’s editor:

The editor interface for AWeber.

AWeber emphasizes a simple method. You’ll be able to drag parts resembling movies or social accounts from the left-hand menu. Then you possibly can choose every particular person module to customise the contents.

Admittedly, this interface could be a bit tough. It’s essential be correct together with your clicks to put blocks precisely the place you need them. If this bothers you, you might need to think about using a template. This makes it simpler as a result of the predetermined content material areas are already blocked off for you.

In distinction, Mailchimp’s editor is a little more intuitive:

Mailchimp editor interface

The descriptive on-screen textual content offers you a clearer concept of the ultimate outcome. For instance, the conditional logic tags close to the underside of this instance are highlighted in grey to attract your consideration throughout enhancing. This could make enhancing simpler for individuals who are much less skilled. AWeber affords no related steering.

All in all, each interfaces are well-organized. Even so, AWeber’s lack of labels makes it a little bit of a problem to acclimate to. Alternatively, Mailchimp affords noninvasive but useful textual content to offer your enhancing course. Thus, Mailchimp takes the crown because the superior e mail editor.

Ease of use

One other vital characteristic to contemplate is ease of use. This could result in a extra environment friendly workflow and a greater consumer expertise when crafting your e mail campaigns. With that in thoughts, let’s see how usability stacks up between AWeber vs Mailchimp.

Consumer interface

Your consumer interface is the place the place you manage your emails and subscriber lists. Design and navigation decisions could make or break your productiveness.

AWeber has a extra conventional interface. All choices are clearly labeled and arranged in a neat vertical menu. You’re unlikely to face a steep studying curve with this program.

Nonetheless, AWeber’s enhancing operate is a unique story. Whereas it makes use of a drag-and-drop editor, the interface can look a bit cluttered. It can be laborious to seek out the instruments you want.

In the meantime, Mailchimp’s total format is extra minimalist and stylized. As an illustration, you’ll should hover over menu choices to seek out out the place they lead:

The MailChimp backend, more stylized if you're comparing AWeber vs MailChimp.

Nonetheless, it most likely gained’t take a lot time to be taught your manner round. Much like AWeber, Mailchimp affords a drag-and-drop editor. Nonetheless, it comes with higher labeling and has much less cluttered choices.

Every service has professionals and cons in the case of its interface. That’s why the fitting choice for you on this class will rely in your private desire. As an illustration, you may need to go for Mailchimp in the event you’re a fan of minimalism.

Buyer help

Subsequent, we’ll have a look at each platforms’ help companies. You by no means know if you’ll want a serving to hand to craft the right advertising plan.

AWeber covers all of the bases on this space. You have got entry to a cellphone line, dwell chat, and e mail help. Moreover, you possibly can observe the server standing on the primary web page. In case you’d somewhat not converse to an individual, you possibly can at all times seek the advice of the big information base:

The AWeber knowledge base.

Mailchimp’s choices pale compared. In case you’re utilizing the free choice, you solely have access to a chatbot in addition to e mail help. Reside chat is included with paid plans, and also you’ll must high up your characteristic choices for cellphone help. It’s so much tougher to pay money for somebody if you need assistance as a Mailchimp consumer.

As such, we suggest that you simply take into account how vital buyer help is to you. In case you’re assured in your skill to determine issues out independently, Mailchimp’s customer support will possible be nice. Nonetheless, in the event you’d want to obtain extra help, AWeber might be the higher alternative.


Now that you know the way Mailchimp and AWeber stack up in all the opposite areas, let’s end with a have a look at the value tags.

Right here, we’ll evaluate each the free and paid plans provided by AWeber and Mailchimp.

Free plans

In case you’ve simply arrange your on-line enterprise, a free plan can sound interesting. Nonetheless, as you may anticipate, unpaid plans include restricted options.

With AWeber, you can begin without spending a dime with as much as 500 subscribers. The free plan additionally enables you to ship as much as 3,000 emails monthly. This can be sufficient for small enterprise house owners. Nonetheless, your content material may have AWeber branding on it. Furthermore, you gained’t have entry to split testing.

In the meantime, Mailchimp’s free plan comes with extra options. As an illustration, you possibly can contact as much as 2,000 individuals and as much as 10,000 emails monthly. You’ll additionally be capable to use easy automation instruments and simple social media integrations.

All issues thought of, Mailchimp is a stronger alternative in the event you’re searching for a free plan. Nonetheless, as your online business grows, you’ll most likely should improve to a extra superior answer.

Paid plans

Each AWeber and Mailchimp supply a wide range of packages and pricing choices. Nonetheless, AWeber’s paid plans are a bit less complicated. It’s because the corporate units its costs in keeping with the variety of subscribers you’ve.

In case you go for a Pro plan, scaling up will likely be a simple course of. You can begin by paying $19.99 monthly for as much as 500 subscribers. Then, as your e mail listing grows, your plan can evolve as much as $149.99 monthly (for as much as 25,000 subscribers).

One other benefit is that AWeber’s paid plans don’t have any sending limits – you possibly can ship limitless emails each month.

Sadly, Mailchimp isn’t as easy with its pricing choices. It has several different tiers that cost customers relying on the variety of subscribers and options:

MailChimp prices, a key comparison for AWeber vs MailChimp

Every plan additionally has a month-to-month e mail sending restrict that’s a a number of of your contact restrict:

  • Necessities – the sending restrict is 10x your subscriber restrict. For instance, in case your subscriber restrict is 500, you may ship as much as 5,000 emails monthly.
  • Customary – it’s 12x your subscriber restrict.
  • Premium – it’s 15x your subscriber restrict.

Fortuitously, Mailchimp affords a helpful calculator that can assist you estimate your complete value. For instance, you is likely to be paying $9.99 monthly to serve 500 contacts. Nonetheless, a plan with full premium options and as much as 200,000 contacts will value $1,190 monthly.

All in all, we favor AWeber for its pricing plans. The corporate affords easy tiers that develop together with your online business. It additionally doesn’t apply any sending limits to the paid plans.

Against this, in the event you go for Mailchimp, you’ll should rigorously decide the fitting pricing plan to get the options you want, whereas ensuring you’re not overpaying for the service.

AWeber vs Mailchimp: Which one must you select?

Selecting a robust e mail advertising service could be a essential choice in your small enterprise. In case you’re making an attempt to determine between AWeber vs Mailchimp, you might need to take a more in-depth have a look at the options provided by every firm.

Though we extremely suggest that you simply weigh the professionals and cons your self, we do really feel that your best option for many customers is Mailchimp. Between its spectacular characteristic set, intuitive editor, and analytics functionality, Mailchimp is a brilliant advertising alternative for nearly any small enterprise.

In fact, these two suppliers aren’t your solely choices. If you wish to see another options, try our roundups of the best free email marketing services and the best cheap email marketing tools. We even have posts that share the best Mailchimp alternatives and the best AWeber alternatives.

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