AWeber vs Mailchimp Comparison: Which Is Better?

Selecting the best email marketing software for your company might be difficult. Many of these services, after all, have similar features. When deciding between AWeber and Mailchimp, it might be tough to know which platform is more likely to help you achieve.

That’s why we’ve put together a comprehensive evaluation to assist you. You may get a better idea of which email marketing software is appropriate for your needs by looking at the services offered by each provider.


Let’s start with a crucial consideration: features. We’ll start with a high-level feature comparison table before diving into two specific areas: automation capabilities and analytics. Following that is a section on templates and email editors.

One major distinction is that Mailchimp has evolved into a full-service digital marketing platform, whilst AWeber remains simply an email marketing platform. As shown in the table below, Mailchimp currently includes tools such as a CRM, website builder, digital ad production, and more:

Drag-and-drop email builder
Pre-built email templates
RSS-to-email publication
Electronic mail automation
Devoted WordPress plugin
A/B testing
Decide-in type builder
eCommerce integrations
Touchdown web page builder
Full web site builder
Digital advert instruments
Transactional emails

Now, let’s dig deeper into two areas – automation and analytics.

Automation capabilities

Automation can assist you in better connecting with your audience and increasing conversions. As a result, while evaluating email marketing platforms, it’s an important element to consider.

Campaigns are how AWeber refers to their automation services. These campaigns provide a lot of configurable settings, so you can tailor your messages to your subscribers’ preferences:

A sample of AWeber's automation rules, a crucial function to consider in AWeber vs Mailchimp.

Nonetheless, this automation characteristic lacks a number of superior choices. For instance, Mailchimp affords a ‘buyer journey’ instrument that makes use of conditional logic to ship the fitting emails. All you need to do is drag-and-drop the tiles:

The Mailchimp automated customer journey screen.

AWeber, on the other hand, only supports this type of ‘if x, then y’ logic in individual emails via its tagging system. As a result, replicating Mailchimp’s degree of detail can be time-consuming.

Mailchimp has a bit more sophistication when it comes to automation. Meanwhile, if you just want to start up a simple email marketing campaign, AWeber might be a better option. It gives you basic manual control over these particulars. The tagging system works well, but you’ll need to put in some effort to learn the rules and add the code.


Every dime counts when you manage a small business. As a result, you should doublecheck that your email marketing strategies are producing positive outcomes.

AWeber emphasizes on simplicity when it comes to analytics tools. Your account dashboard will provide you with a short summary of your performance:

An example of AWeber's dashboard, which you might want to consider when deciding between AWeber vs Mailchimp.

These experiences cowl the fundamentals, resembling your open charges. Nonetheless, you might discover them just a little missing if you’d like extra in-depth knowledge about your viewers.

In the meantime, Mailchimp offers you extra details about your campaigns. It additionally integrates with Google Analytics to supply extra full experiences:

When comparing AWeber vs Mailchimp, analytics are more in-depth for the latter.

Mailchimp, unlike AWeber, will also segment your data into smaller groups. You can examine everything from bounce rates to email providers, for example.

AWeber will suffice if you’re only interested in obtaining basic reports. However, if you want more detailed information to help you optimize your marketing, we recommend Mailchimp.

Design and e mail templates

If you want clients to read your emails, make sure the content is presented in a clear and understandable manner. As a result, you might want to consider using pre-made newsletter templates.

However, you may desire the ability to alter the look of your emails to match your specific requirements. Let’s look at the different design aspects that AWeber and Mailchimp have to offer.

Out there templates

Templates can help you increase efficiency and create attractive emails that convert. As a result, while comparing AWeber vs Mailchimp, you should think about the diversity and quality of these resources.

AWeber has an outstanding template library, with over 700 mobile-friendly alternatives. The color, layout, and feel of each template varies:

A selection of templates from AWeber.

Additionally, AWeber offers over 600 stock photos for use in your emails. This means you won’t have to waste time taking images yourself or getting them from other websites. You’ll most likely be able to find photos that fit your email’s theme. If you can’t, you can use the Canva integration to quickly include Canva designs into your emails.

Mailchimp, on the other hand, has a smaller template variety, with just over 100 alternatives. While this may seem insignificant, it’s worth noting that Mailchimp’s designs are comparable to those of AWeber:

A few templates from MailChimp, an essential consideration for AWeber vs MailChimp.

Furthermore, Mailchimp’s templates typically offer more drag-and-drop regions. This means you may personalize your emails without putting in additional effort.

While AWeber has a larger template library, Mailchimp allows for more customization. As a result, the top pick in this area is strongly influenced by personal preference.

Electronic mail editor

Templates are ideal for quickly sending an email. However, you may wish to tailor your messages to match your company’s logo. You’ll probably need a responsive email editor for this.

A drag-and-drop interface is available in both AWeber and Mailchimp. However, there are some minor distinctions between the two. Let’s start with the editor of AWeber:

The editor interface for AWeber.

AWeber favors a basic strategy. You can drag objects from the left-hand menu, such as videos or social accounts. Then you can customize the contents of each module individually.

This UI can be a little confusing at times. To arrange blocks exactly where you want them, you must be precise with your clicks. If this upsets you, you might wish to use a template. Because the preset content regions are already walled off for you, this makes things easy.

Mailchimp’s editor, on the other hand, is a little more user-friendly:

Mailchimp editor interface

The on-screen text provides a better understanding of the final product. To draw your attention during editing, the conditional logic tags near the bottom of this example are highlighted in gray. This can make editing easier for inexperienced editors. AWeber does not provide equivalent assistance.

Both interfaces are well-organized in general. Despite this, AWeber’s absence of labeling makes it difficult to get used to. Mailchimp, on the other hand, provides nonintrusive but informative text to guide your editing. As a result, Mailchimp is crowned the best email editor.

Ease of use

Another factor to think about is the convenience of use. When creating email campaigns, this can result in a more efficient workflow and a better user experience. With that in mind, let’s compare the usability of AWeber and Mailchimp.

Consumer interface

Your user interface is where you keep track of your emails and subscribers. Your choice of design and navigation can make or break your productivity.

AWeber’s UI is more traditional. All of the options are well defined and arranged in a vertical menu. This program is unlikely to have a severe learning curve.

AWeber’s editing feature, on the other hand, is a different story. The UI, while using a drag-and-drop editor, can appear cluttered. It can sometimes be difficult to locate the tools you require.

Mailchimp, on the other hand, has a more simple and stylised overall design. You’ll have to hover over menu selections to see where they lead, for example:

The MailChimp backend, more stylized if you're comparing AWeber vs MailChimp.

However, getting to know your way around shouldn’t take long. Mailchimp, like AWeber, has a drag-and-drop editor. It does, however, have clearer labeling and less cluttered alternatives.

When it comes to the user interface, each service offers advantages and disadvantages. As a result, the best selection in this category for you will be determined by your unique preferences. If you want minimalism, for example, Mailchimp might be a good choice.

Buyer help

Then we’ll look at the support services offered by each platforms. You never know when you’ll require assistance in crafting the ideal marketing strategy.

In this regard, AWeber covers all the bases. You can contact customer service via phone, live chat, or email. On the main page, you can also check the status of the server. You can always consult the vast knowledge base if you’d rather not speak to a person:

The AWeber knowledge base.

Mailchimp’s options are tiny in comparison. You only have access to a chatbot and email help if you choose the free option. Paid plans include live chat, but you’ll need to upgrade your feature selections to get phone assistance. When you need support with Mailchimp, it’s far more difficult to contact someone.

As a result, we suggest that you think about how essential customer service is to you. If you’re confident in your abilities to solve problems on your own, Mailchimp’s customer service should suffice. AWeber, on the other hand, might be a great option if you want extra help.


Let’s take a look at the price tags now that you know how Mailchimp and AWeber compare in all other areas.

We’ll compare AWeber and Mailchimp’s free and premium plans in this article.

Free plans

A free plan may seem enticing if you’ve recently started your online business. Unpaid plans, on the other hand, have less features than paid subscriptions.

You can get started with AWeber for free with up to 500 subscribers. You can also send up to 3,000 emails every month on the free plan. For small business owners, this may be sufficient. Your content, however, will bear the AWeber logo. Furthermore, split testing will be unavailable to you.

In the meanwhile, Mailchimp’s free plan has more features. You can, for example, contact 2,000 people and send 10,000 emails every month. Simple automation tools and social media interfaces will also be available.

In the end, if you’re seeking for a free plan, Mailchimp is a better option. However, when your company expands, you’ll most likely need to upgrade to a more sophisticated solution.

Paid plans

AWeber and Mailchimp both provide a number of different programs and price options. AWeber’s paid plans, on the other hand, are a little more straightforward. This is due to the fact that the company bases its prices on the amount of customers you have.

Scaling up will be simple if you choose the Pro package. You can start with a monthly fee of $19.99 for up to 500 subscribers. Your plan can then expand to $149.99 per month as your email list grows (for up to 25,000 subscribers).

Another benefit is that AWeber’s subscription plans have no monthly sending limits, allowing you to send an infinite number of emails.

Unfortunately, Mailchimp’s pricing alternatives aren’t as straightforward. It offers many tiers that charge users based on the amount of members and features they use:

MailChimp prices, a key comparison for AWeber vs MailChimp

Every plan additionally has a month-to-month e mail sending restrict that’s a a number of of your contact restrict:

  • Necessities – the sending restrict is 10x your subscriber restrict. For instance, in case your subscriber restrict is 500, you may ship as much as 5,000 emails monthly.
  • Customary – it’s 12x your subscriber restrict.
  • Premium – it’s 15x your subscriber restrict.

Fortuitously, Mailchimp affords a helpful calculator that can assist you estimate your complete value. For instance, you is likely to be paying $9.99 monthly to serve 500 contacts. Nonetheless, a plan with full premium options and as much as 200,000 contacts will value $1,190 monthly.

All in all, we favor AWeber for its pricing plans. The corporate affords easy tiers that develop together with your online business. It additionally doesn’t apply any sending limits to the paid plans.

Against this, in the event you go for Mailchimp, you’ll should rigorously decide the fitting pricing plan to get the options you want, whereas ensuring you’re not overpaying for the service.

AWeber vs Mailchimp: Which one must you select?

Choosing an effective email marketing provider for your small business might be a difficult option. If you’re trying to pick between AWeber and Mailchimp, you should look at the features that each company offers.

Although we encourage that you examine the benefits and draw your own conclusions, we believe that Mailchimp is the best option for most people. Mailchimp is a sensible marketing solution for practically any small business, thanks to its outstanding feature set, accessible editor, and analytics capabilities.

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Disclosure: Written and researched by the GGT crew. We spotlight services and products you may discover fascinating. If you happen to purchase them, we could get a small share of the income from the sale from our companions. We could obtain merchandise freed from cost from producers to test. This doesn't drive our resolution as to whether a product is featured or beneficial. We function independently from our promoting group. We welcome your suggestions. Please e-mail us at [email protected].

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