Best Non-Obvious Free WordPress Products (Something for Every Site)

Who doesn’t need extra free WordPress merchandise?

Nothing beats WordPress’ ratio of high-quality to low-cost merchandise. It doesn’t matter what you’re attempting to construct or what you’d prefer to strive for; WordPress has a free product to assist.

In truth, most common WordPress customers can have a listing of go-to merchandise they’ll use for their initiatives. Right now, I’m sharing a couple of hidden-gem merchandise that deserve a spot in your go-to checklist. Amongst these hidden gems, you’ll discover a couple of adaptable themes and a bunch of plugins geared in the direction of efficiency, advertising, and content material.

What are we ready for? Let’s get began!

11 of the perfect hidden-gem free WordPress merchandise

Listed here are the 11 hidden-gem free WordPress merchandise that we’ll function on this put up. All of those instruments have free variations, whereas many even have premium variations with extra options.

Moreover, a few of this merchandise are themes whereas others are plugins or separate internet instruments that combine with WordPress in a roundabout way. For every product, we’ll share a fast abstract on the prime of what it’s and what it does. Then, we’ll dig into the instrument in additional elements.


One of the best free WordPress products, Neve displayed on multiple devices

What it’s: A lightweight multipurpose theme that you should use to create any kind of website.

If you wish to begin a riot at a WordCamp, begin speaking about the perfect free theme. Of all of the free WordPress merchandise, free WordPress themes generate probably the most ardor. For me, it’s Neve. Now, you’re going to say I’m biased. And possibly, I’m since I work for the corporate who created it. However, let me make a case for it anyway.

I actually assume it’s the finest geared-up free theme on the market. What I imply is, you are able to do so much with Neve without outreaching your pockets or a bunch of plugins. For instance, Neve free has three structure choices to your archive web page with infinite scroll and excerpt controls thrown in.

Neve is a free WordPress product with premium options

However, let’s transcend options. Let’s take a look at how straightforward it’s to make use of. For instance, you’ll be able to change your button’s complete look with toggles and sliders. No code wanted.

Neve ease of use in action

However “no-code” is simply a part of the image. Within the period of web page builders and block editors, a free WordPress theme wants two issues to be beginner-friendly: a stable starter website library and entry to a very good portfolio of blocks.

Relating to starter websites, Neve free has a complete of 30. Higher but, Neve is built-in with the entire web page builder posse; we even constructed some starter websites for Thrive Architect.

Different notable options:

  • Constructed for efficiency with a lightweight codebase.
  • Header and footer builder.
  • World colors.
  • Superior typography choices for all textual content parts.


When you resolve to improve past the free Neve theme, plans begin from $59 / yr for limitless websites, and the very best worth is $159 / yr for all booster packs and white label performance.

2.Otter – Gutenberg Blocks and Template Library

Gutenberg Blocks and Template Library by Otter

Gutenberg Blocks and Template Library by Otter

What it’s: A plugin that provides new content material blocks and templates to the WordPress block editor.

Relating to blocks, alternatively, we use the Otter plugin to deal with the additional work. With Otter, you recover from 20 additional blocks that carry extra sparkle to your WordPress website:

  • Part block,
  • Button Group block,
  • Service block,
  • Submit Grid block,
  • and lots of extras.

Every block’s settings are decided by the block’s performance. You’ll do greater than change colors or alignments. I’m speaking about superior choices that provide help to construct richer layouts. It may very well be line peak, spacing, padding, zoom, or any combination of pre-defined kinds.

For instance, the Maps block makes use of pre-defined kinds to face out. With six totally different map kinds and 4 map varieties, you’ll be able to create maps that match your design.

Otter Blocks is a free WordPress product with 20 blocks.

Different notable options:

  • 20 blocks additional blocks for any WordPress theme.
  • Further CSS might be added to any block.
  • Animation on the click of a button.


Otter Blocks is totally free.


Foodica is a free WordPress theme

What it’s: A WordPress theme that will help you create a food blog (or different associated areas of interest).

Foodica is greater than a meals theme. I’d argue that it’s versatile sufficient to work for lifestyle bloggers, train websites, journal websites, and extra. In truth, any website that depends on photographs and textual content will win with Foodica’s clear, easy design.

Now, I battle with font pairing, so the trendy fonts that include Foodica are a blessing. In truth, I’d go so far as to incorporate Foodica as one of many strongest out-of-the-box themes for freshmen. It’s not simply the design and structure, but additionally the integrations with Jetpack and WooCommerce.

Lastly, Foodica comes with a recipe index template that will help you exhibit your widespread recipes with compelling visuals.

Need to take it additional? Strive these beneficial instruments:

Different notable options:

  • Constructed-in slider.
  • Recipe index.
  • Simple key phrases performs for recipes.
  • One-click demo content material importer.

When it comes all the way down to it, Foodica is a chic theme, excellent for anybody who needs to get a website up and operating rapidly.


If you wish to transcend the free theme, you may get Foodica Professional for $79/yr or you’ll be able to pay $170 for a lifetime of updates and assist.

4.Recipe Card Blocks

Recipe Card Blocks by WPZOOM

Recipe Card Blocks by WPZOOM

What it’s: A WordPress plugin that provides new blocks that you should use to incorporate recipe playing cards in your content material (nice for meals blogs).

Out of Foodica’s beneficial plugins, I’d additionally suggest Recipe Card Blocks. It comes with seven distinctive blocks for sharing recipe particulars like components, instructions, and particulars.

The Recipe Card block in action

Different notable options:

  • Seven additional blocks.
  • A number of recipe card templates.
  • Simple key phrases perform for recipes.


Recipe Card blocks are totally free.

5.Rosa 2 Lite

Rosa 2 Lite is a free WordPress product for restaurants

What it’s: A free WordPress theme designed that will help you create a wonderful website for a restaurant or café.

Rosa 2 Lite is a good theme for anybody on the lookout for a no-fuss journey to create a great-looking restaurant website. For one factor, important pages for reservations and bookings are arranged with the demo. All you could do is add your contact data to make it work.

When you get caught the documentation is straightforward to enter from a button within the backside proper nook of the display.

As with the opposite themes on this checklist, you could set up the beneficial plugins to benefit from Rosa 2 Lite. In this case, Customify and Nova Blocks allow the theme’s eye-catching parts.

Nevertheless, you additionally get 5 nifty blocks as a part of the deal:

  • Headline block,
  • Slider block,
  • Hero block,
  • Media + Textual content block,
  • Restaurant Menu block.

As soon as activated, Nova Blocks makes instantaneous enhancements to your homepage. Abruptly you’ve design results like overlapping blocks, separators with icons, and a few dreamy scrolling results that make your web page extra skilled.

The menu block, specifically, is unreal. Not solely do you get two kinds however with easy controls for highlights and reductions, you’ll be able to construct a menu in a couple of minutes.

The Menu Block in the free WordPress product, Nova Blocks

Different notable options:

  • World colours and fonts with Model Supervisor.
  • WooCommerce integration for on-line meals ordering.


If you wish to transcend the free theme, you’ll pay $70/yr or $85/lifetime.


Image optimization & Lazy Load by Optimole

Image optimization & Lazy Load by Optimole

What it’s: A free plugin that provides you a simple strategy to optimize your website’s photographs and pace up your load instances.

Optimole is the primary plugin I put in on my spouse’s WordPress weblog. Not simply because it comes from the Themeisle household of merchandise, however primarily as a result of it affords an all-inclusive picture optimization service in a single package deal.

In truth, Optimole is jam-packed with options that transcend easy picture compression. You’ll discover instruments for managing your media library nestled beside choices for improved efficiency.

Whereas all that is nice, Optimole does the easy issues properly too. With superior compression charges and each lossy and lossless choice out there.

Let’s take a look at a few of Optimole’s next-generation instruments:

  • Keep away from Google Core Web Vitals killers like Content Shifting with Optimole’s picture scaling function. In different phrases, Optimole will calculate the dimensions of a picture container and ship a superbly sized picture.
  • Most mature websites carry some additional weight across the media library, however, with Optimole you’ll be able to offload these photographs to the cloud and reclaim worthwhile disk houses. Then, you’ll be able to cross-share them with any website linked to your Optimole account.

Sounds costly, proper? It’s not. There’s no sophisticated calculation of credit with Optimole. With the free model, you get limitless optimizations for as much as 5,000 guests/mo.

Different notable options:

  • Watermark function.
  • AWS CloudFront content material supply community (CDN) with entry to 200 cities.
  • Sensible cropping.
  • EXGIF information is stripped however not saved.
  • Automated picture high-quality degradation for guests on sluggish connections.
  • Web page builder compatibility with distinctive tweaks to deal with picture replacements.

Pricing: The Starter package deal is sweet for 25,000 month-to-month visits beginning at $19.08 when billed yearly. The Marketing strategy begins at $39.08 / mo when billed yearly for 250ok guests/mo.

7.WP Cloudflare Super Page Cache

WP Cloudflare Super Page Cache

WP Cloudflare Super Page Cache

What it’s: A free plugin that helps you pace up your website’s international load instances by absolutely caching your website to Cloudflare’s large international community of servers.

This is, without doubt, one of the important free WordPress merchandise for Cloudflare customers. Not solely is the plugin-free, but it surely additionally works for customers on the free Cloudflare tier. When you’re on this group, then this caching possibility is an absolute beast.

Not like Cloudflare’s common CDN, which solely works to your photographs and static recordsdata, WP Cloudflare Tremendous Web page Cache allows you to cache your complete WordPress website without breaking key performance like types. This affords extremely quick international load instances.

Higher but, the beneficial settings are adequate for many websites. That’s proper, you may get entry to Cloudflare’s world-leading CDN with out-of-the-box settings. The plugin has been set as much as exclude your dynamic WooCommmerce and EDD pages by default, so you’ll be able to benefit from Cloudflare’s cache everything guidelines.

In some instances, WP Cloudflare Cache might be built-in along with your host’s caching choices. There’s even helpful information that will help you full the mixing or disable any plugins within the occasion of a battle.

Different notable options:

  • Works with any Cloudflare plan.
  • Prefetch URLs on mouse hover.
  • Preloading of outlined URLs.
  • Full management over what can be cached.


Fully free though some Cloudflare choices may require a cost.


Translate Multilingual sites – TranslatePress

Translate Multilingual sites – TranslatePress

What it’s: A free plugin that helps you create a multilingual WordPress website.

TranslatePress is the perfect translation plugin for making a multilingual website. Relating to free WordPress merchandise for translation, TranslatePress is a market chief.

You’ll be able to translate your complete website, with no limits on the variety of phrases that you may translate. Equally necessary, you’ll be able to translate everything utilizing an easy point-and-click visible editor.

When you’re fortunate sufficient to know a second language, then you’ll be able to deal with the translations by hand. Alternatively, you’ll be able to take it straightforward, let Google Translate translate everything routinely, and simply make the odd tweak to carry Google’s work in step with your specs.

The free model has a restriction of two languages, however, that’s the largest limitation you’ll face. You’ll nonetheless get pleasure from entry to the identical interface for translating buttons, types, photographs, menus, and extra.

Within the remaining evaluation, TranslatePress is by far the best choice for including a second language to your online retailer, company website, weblog, and extra.

Different notable options:

  • Built-in with web page builders and WooCommerce.
  • Captures dynamic textual content strings.
  • A number of language switcher placements.
  • Simple exclusions.
  • Fully self-hosted.


The improvement will price $79/yr for one website. As well, you additionally get entry to the search engine optimization Pack add-on. On the occasion that, you want extra websites, the three-site package deal will price $139/yr, which incorporates all of the add-on plugins. When you want limitless websites plus add-ons, then you’ll pay $199/yr.


Brizy – Page Builder

Brizy – Page Builder

What it’s: A free plugin that permits you to design your website utilizing a visible, drag-and-drop builder.

So far as WordPress page builder plugins go, Brizy is the one that feels most just like drag-and-drop website builders like Squarespace. Not solely will you get the appearance and feel, however, you’ll additionally get the convenience of use that makes website constructing straightforward?

Within the first place, there are greater than 500 blocks that comply with fashionable design developments without dropping any of their distinctiveness. Whereas there are some premium blocks included within the combine, the free choices have the identical skilled look. All in all, you’re not dropping something with the free choices. In truth, you’ll see identical coloration schemes and summary imagery throughout all of the blocks and layouts.

Brizy is a page builder for WordPress

Extra than simply spectacular design, Brizy is properly thought-out with many of the workflows easing you into the web page constructing course. For instance, the worldwide kinds provide help to management typography and colors with responsive sliders and toggles. Along with the inline modifying choices, it is possible for you to deal with each type of ingredient like:

  • button measurement and peak,
  • fills or strokes,
  • rounded corners,
  • letter spacing,
  • line peak,
  • font choice,
  • alignment,
  • and extra.
For a free WordPress product, Brizy has an abundance of style options

In truth, there’s a lot to like about Brizy. For one factor, it’s excellent for anybody who simply needs to construct an internet site. Particularly as a result of many of the controls are saved out of sight till you want them.

Alternatively, you’ll need to pay if you need any integrations with highly effective instruments like Mailchimp and Sendinblue. Equally, superior WooCommerce web page constructing is just out there in paid plans.

Different notable options:

  • 4,000 icons in glyph and stroke.
  • Auto-save to Brizy Cloud.
  • Make sliders from any block.


To entry the premium options, you’ll pay $49/yr for 3 websites, rising to $99/yr for limitless websites. Lifetime offers can be found for $299.

10.Paid Member Subscriptions by Cozmoslabs

Membership & Content Restriction – Paid Member Subscriptions

Membership & Content Restriction – Paid Member Subscriptions

What it’s: A free plugin that helps you create a free or paid WordPress membership website.

WordPress might be surprisingly troublesome to make use of at instances, so I like to make use of free WordPress merchandise that makes everything simpler. That is the place Paid Member Subscriptions steps in. A beginner-friendly setup course, Paid Member Subscriptions makes it straightforward to do one thing troublesome; create a membership website.

As a matter of truth, proper from the second you put in the plugin, you have the chance to routinely create your membership pages like login, registrations, and extra. Moreover, you’ll be able to even begin to construct your subscriptions and add cost strategies.

Paid Memberships has great onboarding

As soon as every thing is about up, you’ll discover that Paid Member Subscriptions has each possibility you’ll want. For instance, it’s straightforward to arrange everything from sign-up charges to free trials proper from the dashboard.

Free WordPress product: Paid Memberships set up

You can even limit content material as you publish it with useful checkboxes situated on the backside of the editor. In truth, you’ll have choices for creating personalized messages or redirecting customers to different pages.

In conclusion, Paid Member Subscriptions is like each Cozmoslabs providing with a really beneficiant free plan. Typically talking, you’ll be able to arrange a totally functioning membership website and acquire funds with little or no bother.

Different notable options:

  • WooCommerce integration that helps you present members ’ solely reductions and unique gross sales.
  • GDPR choices.
  • Mechanically log customers in.
  • Stop account sharing.


For extra superior options like computerized recurring funds, you may get the Hobbyist plan for $69 to be used on one website with eight add-ons. Alternatively, the Professional plan prices $149 with 16 add-ons, together with computerized tax calculation and a number of person subscriptions.

11.Revive Old Posts

Revive Old Posts – Social Media Auto Post and Scheduling Plugin

Revive Old Posts – Social Media Auto Post and Scheduling Plugin

What it’s: A free plugin that will help you routinely share new and outdated content material in your social media accounts.

Revive Outdated Posts is a good instrument for automatically sharing your content to a variety of social media platforms. Specifically, it’s an effective way to share your older posts and hold them alive in your social media profiles. Not solely are you able to share your finest content material, however, you may also write variations to maintain the posts inside the guidelines whereas additionally giving your content material a possibility to shine.

Moreover, you’ll be able to enhance your attain with hashtags utilized routinely based mostly on classes or different pre-defined standards.

Equally necessary, the auto-post function will provide help to scale back your workload by posting each article to your social media profiles within seconds of publication.

Different notable options:

  • Set UTM tags to your posts for higher monitoring of social media efficiency.
  • URL shortener compatibility.
  • Submit exclusion based mostly on URLs or classes.
  • Select a minimal time between posts to keep away from spam studies.


The core plugin is free, however, you’ll want the Professional model to enter extra superior options. For one website, you’ll be able to anticipate paying $75 whereas three websites will run you $149, and limitless websites might be had for $299.

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