Friday, September 17, 2021

The Best Website Builders

Must read

An internet site isn’t only a method to showcase your small business, spotlight your work, or write about your pursuits. It may be the most important part of your online identification—a method to inform your story and set up a model (and maybe make some cash). After researching 21 of the highest website-building companies, constructing 20 websites with 10 of probably the most promising ones, and altering a whole bunch of little issues on every web page, we expect Wix is one of the simplest ways to create a professional-looking website. Wix gives extra templates than another online website builder we examined and has probably the most highly effective setup wizard, which makes it uselessly easy for nearly anybody to create a website and tweak it to their liking. For individuals who have design expertise or need tremendous design management over each component on an internet web page, Wix’s editor gives that, in addition to an abundance of plugins that will help you improve and develop your website.

How we picked

  • No code vital
    An internet site builder needs to be simple and intuitive to make use of. It shouldn’t require any information about HTML, CSS, or different programming.
  • Templates for everybody
    We regarded for a wide range of enticing, fashionable website templates you could customize for several types of websites.
  • Insights and recommendation
    The very best website builders supply instruments for understanding your website’s site visitors, search engine optimization, and accessibility for folks with disabilities.
  • Add-on apps
    Connections to standard apps resembling Google Advertisements and QuickBooks enable you to improve and get extra out of your website.

Wix is easy sufficient that almost anybody can use it to create a website in minutes, but it surely’s additionally versatile and highly effective sufficient so that you can fine-tune each side of every web page if you wish to. When you’re new to internet design or don’t need to spend so much time designing a website, Wix’s auto-site builder (known as ADI, for synthetic design intelligence) can do the job for you. Simply reply with just a few questions on your type preferences and the sort of website you need, and also you’ll shortly have an internet web page to begin from. However, Wix can be one of the highly effective, feature-heavy website builders we examined: While you wish to take the reins from the AI, Wix’s principal editor is full of controls that may tweak each side of your website. Past the fundamentals of website enhancing, Wix gives plugins for all kinds of makes use of, from online shops to restaurant websites to blogs to appointment-booking websites. And its search engine optimization (search engine marketing), social media, and e-mail advertising instruments may help homeowners develop an internet presence. A free, ad-driven model is obtainable, however, most individuals will wish to improve to a paid plan to have an extra professional-looking customized area identify and to take away the banner advert on the prime of every web page.


  • Advert-supported model: free
  • Beginning month-to-month worth (lowest plan): $19
  • Beginning month-to-month e-commerce worth: $30

Square Online doesn’t supply as many design customization choices as Wix or our different website builder picks, however, this service gives the best method to construct an internet retailer or a restaurant website as a result of it takes only a few clicks so as to add a featured-items part, a menu, a contact type, buyer testimonials, an occasions calendar, and different essential business-oriented options. When you use Sq.’s POS (level of sale) {hardware} to gather funds in a particular person, utilizing Sq. online for a brand new website could also be a no-brainer since doing so ensures that each one of your cost and stock data stays in a single place. It’s additionally free, with a discreet “powered by Sq.” footer—however, upgrading to a paid plan lets you use your personal area identify and entry site-traffic stories. Sq. online doesn’t supply as many design customization choices as the opposite website builders we examined, however, its simplicity is a character in itself.


  • Advert-supported model: free
  • Beginning month-to-month worth (lowest plan): $16
  • Beginning month-to-month e-commerce worth: $16 is the best method to get began publishing content material online as a result of it was initially designed for bloggers and different content material creators who wish to simply submit new data for his or her readers. As of late, it’s additionally a robust platform for creating nearly any sort of website, although the method is much less automated and the templates are much less slick than what you get from Wix. The free plan gives all of the fundamentals required to handle a website, however, it’s essential to improve to a paid plan to take away the adverts, use your personal area identify, and set up plugins to boost your website for advertising, social media, e-commerce, or different functions.


  • Advert-supported model: free
  • Beginning month-to-month worth (lowest plan): $7
  • Beginning month-to-month e-commerce worth: $33 to $59

Google Sites comes free with each Google account, and it’s as simple to make use of as Google Slides, which makes it splendid for those who simply wish to get a primary website up shortly and aren’t too fussed about the best way it appears. As you would possibly anticipate, Google Websites has built-in integration with all issues Google: Maps, YouTube, Docs, Calendar, and extra. It gives solely 13 primary templates and a handful of preset website coloration and font themes, however, you possibly can nonetheless create a modern-looking website with it. The templates include prebuilt modules and pages which can be applied for the positioning sort you choose, together with a menu for a restaurant website, for instance or a gallery for a pictures portfolio. We expect its finest for establishing an easy informational website, resembling a portfolio web page or a website for a membership or different group.


  • Advert-free model: free

Why you must believe us

I’ve written numerous Wirecutter guides to software programs, together with tax software and team messaging apps. Earlier than becoming a member of Wirecutter, I wrote about software programs and expertise for websites resembling Lifehacker, ITWorld, PCWorld, and Zapier;, a former Wirecutter website-builder decide, was considered one of my freelance writing purchasers, too. And earlier than my writing profession, I spent greater than a dozen years as a graphic designer and internet designer for a small advertising company. I discovered to code in HTML, PHP, and JavaScript manner again earlier than website builders existed, and I helped purchasers arrange their websites and online shops. (We needed to switch information utilizing an FTP server! By plugging within the pc to a cellphone line with a 56okay dialup modem connection!)

Whereas researching this information, I interviewed a number of design specialists, software program engineers, and website accessibility specialists by way of an email. This group included Dianne Cyr, a professor who teaches website design at Simon Fraser College; David Kadavy, writer of Design for Hackers; Meenakshi Das, a software program engineer at Microsoft and an accessibility advocate; and representatives from accessibility organizations CaptionCall and Sorenson Communications, Accessibility Partners, and Peaces Of Me Foundation.

Who that is for

An internet site builder is an all-in-one service that may enable you to get a professional-looking website up and working shortly and simply—no coding or design expertise required. In contrast to internet design software program you put in in your pc, resembling Dreamweaver, a website builder runs in your browser and guides you thru every part from registering a website identify (for those who don’t have already got one) to designing your website to including vital options or internet pages, resembling a contact type or an internet buying cart. It even hosts your website for you.

Earlier than diving in, take into account how a lot of effort and time you wish to spend creating and sustaining your personal website.

Most website builders supply dozens—if not a whole bunch—of website design templates you possibly can choose to customize, in addition to an intuitive interface (often drag-and-drop) for rearranging textual content containers, photos, and different parts on an internet web page. When you’ve ever labored on a PowerPoint or Google Slides presentation that concerned textual content blocks, photos, and different objects on a single web page, you’ve acquired a leg up on studying learn how to use a website builder.

At about $20 a month for entry to the service (or about $30 a month for an e-commerce website)—together with website internet hosting and instruments to market your website and optimize it for engines like google—a website builder is a comparatively small expense for an enterprise that’s making a revenue. However earlier than diving in, take into account how a lot of effort and time you wish to spend creating and sustaining your personal website. You possibly can arrange a primary website in a day, however the extra options you need and the extra personalized you need the design to be, the extra time it can take to good and maintain up-to-date. (We spent at the very least a day with every one of our picks simply attending to know the design choices, the enhancing interface, the administrator controls, and the add-in choices.)

Simply as some persons are higher off paying a professional to do their taxes, paying an internet designer to arrange and replace your website will be the higher possibility for you. This is likely to be the case if the next apply:

  • You’re averse to creating many small selections. You possibly can merely choose a template, edit the textual content and pictures on the web page, and name it a day. However, to make your website stand out from that of everybody else who makes use of the identical template, you’ll in all probability wish to customize the colors, fonts, options, and extra to mirror your model. Most websites have an entire lot of parts to customize, and never everybody has the persistence, curiosity, or eye for the duty.
  • You have already got a website that you simply like to maneuver to a website builder. Getting the very same feel and look is troublesome with most website builders as a result of they don’t allow you to import HTML, CSS, and different code. ( is an exception because it enables you to export all of your content material within the occasion you wish to run a self-hosted WordPress website.) At the identical time, you might discover that considered one of our picks can create a website that appears and features higher than what you presently have, and websites constructed with a very good site-building app will be a lot simpler to replace and enhance.
  • You’re undecided what you need your website to seem like basically or what options you want. A superb website designer may help you find out the fitting design and parts of your website based mostly on the data you share about your small business, your objectives for the positioning, and your viewers or prospects. A professional also can enable you to keep away from making poor design selections. Templates present a construction for getting began, however, they don’t stop anybody from making a mistake like forgetting so as to add alt text to an image or selecting low-contrast text resembling light-gray textual content on a dark-gray background, each of that is an example of points that make your website much less accessible to guests.

Costs for skilled internet design fluctuate relying on how advanced your website is (and what every designer fees), however a fast scan of designer market 99designs gives some perception: In this writing, for a customized website constructed from scratch, designers quote a variety, from $600 to greater than $3,000. To assist with designing and customizing a website created with a website builder resembling Wix or Shopify, costs begin at $550. When you’re uncertain about designing your personal website however are drawn to those website builders as a result of they make it simple to replace a website as soon as it’s created, hiring somebody that will help you with the preliminary design is likely to be the most suitable choice for you.

How we picked

For our 2021 replacement to this information, we researched 21 of probably the most outstanding website constructing companies, contemplating their pricing, options, and design templates. We determined to not test companies that didn’t supply a free trial, lacked primary options like website stats, or have been meant for creating one-page touchdown pages for advertising functions.

Based mostly on our interviews with internet design specialists, in addition to Wirecutter staffers’ expertise creating their very own websites, we landed on the next standards for a very good build-it-yourself platform:

  • A user-friendly interface: An internet site builder ought to require no coding information by any means to place a website collectively, and it ought to permit different folks to simply replace the positioning even when they didn’t design it initially.
  • A free trial of some sort: websites, and particularly online shops, are advanced endeavors, so a service ought to offer you time to kick the tires earlier than you spend any cash. Discovering out {that a} platform lacks a key characteristic shouldn’t occur after you’ve paid and gone via all the hassle of establishing the positioning.
  • Pricing in step with many of the competitors: An internet site builder shouldn’t value considerably greater than the trade common, which is roughly $20 to $30 per 30 days. We gave further factors to companies that provided a free plan, even when they’d adverts.
  • website templates that swimsuit a variety of industries and kinds of corporations: We particularly favored people who don’t require you to supply a wealth of high-quality photos simply to get a web page up and working. The place attainable, a website builder ought to supply built-in stock-art choices for individuals who don’t have a library of images or illustrations.
  • Primary analytics and search engine optimization: Visitors’ stories and search engine marketing instruments enable you to perceive how your website is doing with site visitors and make it extra discoverable. We additionally thought about the steerage that website builders provided to assist construct a search engine-friendly website.
  • website accessibility options: We regarded for built-in instruments or recommendations to assist make a website accessible for all guests, together with those that are blind or have low imagination and prescient. Based on the World Huge Net Consortium’s Web Content Accessibility Guidelines (WCAG), this contains issues like code or markup that defines the construction of content material on the web page, in addition to the best way by which textual content, photos, and sounds are introduced.
  • Well-timed, pleasant, efficient buyer assist: Stay chat and cellphone calls throughout enterprise hours are finest, however, quick email response is okay.
  • Integration with different apps: Connecting your website to Google Advertisements, QuickBooks, ShipStation, and different apps may help you run your small business extra effectively.

For any business-related website, reliability (it doesn’t go down, or uptime is as near 100% as attainable) is essential. We couldn’t test this side straight, and most website suppliers don’t supply reliability ensures, however, our picks are companies that can be massive sufficient that outages are unusual—or at the very least solely as frequent as most large-scale server outages that have an effect on the web every now and then.

Based mostly on the above standards, we determined to test 10 website builders: GoDaddy Website Builder, Google Sites, Shopify, Square Online, Squarespace, Ucraft, Webflow, Weebly, Wix, and

How we tested

It’s laborious to inform whether or not a website builder will do every part you want till you attempt it. Options resembling whether or not it autosaves your adjustments—one thing you would possibly assume it might do—aren’t listed in most apps’ advertising supplies.

So I constructed websites utilizing every one of our 10 finalists. To begin, I used everyone to create a primary homepage and a contact web page. In doing so, I famous the solutions to the next questions:

  • What design templates can I select from? What in regards to the breadth and high quality of the choice?
  • How simple is it to vary the positioning’s total look and the way a lot of design management does the positioning builder supply? (For instance, can I specify a particular HEX color code? Are there useful photo-editing instruments?)
  • How intuitive is the person interface for each designing the positioning and customizing its settings, resembling altering the positioning title or publishing/unpublishing the website?
  • What add-ons can be found for several types of websites, resembling an e-commerce website, a restaurant, a photograph portfolio, or a weblog?

I additionally checked out every app’s buyer assist and its safety and privateness insurance policies. A lot of the apps have built-in assist instruments, and typically the companies additionally supply detailed assist boards or FAQ sections, however, each app we examined had one or two quirks that left us desirous to ask “How do you…” questions, so a fast assist response was essential.

After that preliminary testing, I took a deeper dive by constructing an extra superior sort of website. I created a restaurant website (“Wirecooker”) with a contact type, a menu, and embedded JavaScript code from a free restaurant-booking service, TableAgent. (Please don’t go to us in our Lengthy Island Metropolis, New York, workplace anticipating wine and cheese.) I additionally added a weblog to this website, an internet retailer to promote faux scones, and several other modules and plugins, together with an embedded Google Map. I additionally regarded the designed websites’ accessibility utilizing Chrome’s built-in DevTools and the WAVE Evaluation Tool Chrome plugin. Lastly, I requested my 15-year-old daughter—who created a website in Google Websites as soon as for homework however in any other case has no internet design expertise—to test our contenders. I watched as she tried to create an identical website about dragons and different mythological creatures with various levels of success and satisfaction.

For the 2018 model of this information, a dozen Wirecutter staffers additionally constructed their very own websites utilizing a few of our present picks.

Ours decide: Wix

A screenshot from Wix, our top pick website builder, allowing users to select a visual theme for their website.

Wix makes it simpler to construct an informative, enticing, and helpful website than any of its rivals. In our testing, Wix’s website generator—which asks you just a few questions concerning what sort of website you wish to create, what options you wish to add, and what type you like—provided the quickest method to arrange a website tailor-made to private or skilled wants and particular person type preferences. For individuals who favor being extra hands-on, Wix’s site-editing interface additionally gives probably the most management (except for WordPress, which lets you edit HTML straight) over the look of each component on a web page. It gives probably the most built-in plugins to boost a website, too, together with search engine marketing (search engine optimization), advertising, and accessibility instruments.

Wix is available in two variations: an ADI (for artificial design intelligence) wizard and an extra complete editor. The ADI is the best method to get began: Reply to the questions talked about above, and Wix whips up a website with pattern textual content, images, and pages related to your trade. It’s surprisingly good. For instance, once I specified that my website was a wine retailer (“Wirecorker”), the ADI provided wine-colored themes and pages related to the store, resembling a store-policies web page. Different companies, in the event that they ask you any questions on your small business in any respect, ask just for the class of your small business (as and Squarespace do) or you probably have a Fb web page (as Jimdo does). Wix’s ADI works even higher in case your tackle is in Google Maps, in case your social media pages include your brand, or you probably have a current website, as a result of it may pull within the graphics for you.

A screenshot from Wix's ADI, showing different homepage designs.

Wirecutter’s Jenni Gritters has constructed websites utilizing Squarespace, Wix, and WordPress; after our testing, she mentioned she advisable Wix for anybody trying to get a small-business website off the bottom. “It’s the best to make use of of the three, with pre-built templates that look authentic and actually no house to mess issues up,” Jenni wrote in her testing notes. “If folks need a fair website with little to no effort, Wix is a superb place to land.”

In order for you extra management over each side of the web page—every part from the precise measurement (in pixels) of a menu to the exact location of a photograph (in X and Y coordinates)—you possibly can swap from the ADI to the primary editor. It lets you drag and drop something on the web page, whereas additionally offering sticky tips for lining issues up. You additionally get pixel-level management over textual content sizes, not like in competing website builders, which restrict you to some (usually maddeningly small) sizes. Wix is the most suitable choice you probably have earlier design expertise or wish to fiddle with the positioning parts to make every web page look simply so.

The Best Website Builders

In distinction to the 30 or so templates the ADI gives, the complete website editor gives greater than 500 templates. Most of them don’t require you to produce high-resolution photos to make them work, and you’ll search Shutterstock, Unsplash, or Wix’s personal picture gallery for photos so as to add visible aptitude to your website. The templates are organized into particular enterprise or use classes. For instance, Wix’s “Trend & Clothes” part has “Equipment Retailer” and “T-Shirt Retailer” subsections, and the “Images” part has “Business & Editorial,” “Occasions & Portraits,” and “Journey & Documentary” subsections. These specialized choices are extra helpful than other companies’ overly broad classes, and their easy naming makes it simpler so that you can discover a look that fits your wants than Squarespace’s templates, which have imprecise names like “Paloma” and “Pulaski.”

Having this freedom so as to add, take away, transfer, resize and customize every component of the web page may result in overenthusiastic errors. Wix gives easy to undo and redo buttons, and it saves a brand new model of your web page each time you make a change. That is undoubtedly not the case with maybe probably the most closely marketed website builder, Squarespace, the place tapping Management+Z or Command+Z to undo typically works however typically doesn’t, and cleansing up errors can lead you to wipe out different web page parts by accident or go away you wandering via the settings menus. Squarespace additionally doesn’t autosave adjustments, which is among the principal causes we determined to not make it a prime decision.

In our checks, Wix’s interface made it abundantly clear to learn how to change, take away, or transfer parts (textual content blocks, images, dividers, and extra) on the web page. Getting the practical elements of your website working—contact kinds, menus, interactive maps, social integration, and even online ordering—is straightforward with Wix, particularly contemplating that almost all related templates have these sections arrange. After we did contact buyer assist over chat, the brokers have been useful even after we had a free plan.

Regardless of being simple to make use of, Wix additionally gives many strong instruments to boost your website:

  • an unlimited array of “apps” or plugins to do issues like handle product stock or promote on Google and Fb
  • search engine optimization instruments to the information you in selecting the strongest key phrases, updating a website’s meta (search-friendly) description, being mobile-friendly, and extra
  • advertising and gross sales instruments resembling free email campaigns, a chatbox, and the power to gather recurring funds from prospects
  • an accessibility wizard that scans your website for points and assigns automated alt textual content to photographs based mostly on their filenames
The Wix admin screen, showing the tools a user needs in order to edit their site, view analytics, purchase a domain, and other tools.

Wix gives a free plan for many who don’t want or wish to use their very own area identify; the positioning is printed with a URL. With a free account, Wix locations an advert for its companies on the prime of every website web page. We favor the much less outstanding branding of different website builders’ free choices: and Sq. online place their adverts much less distractingly within the footer of the website, whereas Google Websites doesn’t show adverts in any respect. We expect its value upgrading to a Wix paid plan to take away the advert, use your personal area identify, and get extra cupboard space and bandwidth. (The free plan comes with as much as 500 MB of bandwidth and as much as 500 MB of cupboard space.)

Most small companies aren’t more likely to bump up in opposition to the two GB bandwidth or Three GB storage limits of the Combo plan ($19 per 30 days or $14 per 30 days if paid yearly, at this writing). Nevertheless, if you recognize you’ll want plenty of storage—for instance, for posting high-resolution images or movies—you would possibly wish to have a look at Wix’s pricing for its higher-level plans. All the opposite website builders we examined, aside from Google Websites, don’t have bandwidth or storage limitations (and Google Websites’ limits, resembling its cap of 1,000 pages per website, are generous).

Flaws however not dealbreakers

An inherent flaw of Wix’s extra detailed design choices is that for those who change plenty of the weather of a template, you possibly can find yourself making dangerous type selections with the kind, photos, structure, sizing, group, or another component of the internet design. In different phrases, complete freedom of expression can be complete freedom to make an unpleasant website.

Wix received’t intervene for those who actually wish to use Comedian Sans and a low-res picture of a greasy sandwich to poorly promote your diner. Not one of the different site-building apps did a lot of advising, both, however, their enhancing instruments didn’t supply as many alternatives to make a disastrous design blunder. Additionally, as a result of Wix is so strong, its administrative part has a ton of menus, which will be overwhelming. All of the menus are clearly labeled and arranged, although.

When you decide on a template on Wix, you possibly can’t swap to a different template—you must rebuild the positioning from scratch if you need a completely new look. Template switching doesn’t work splendidly on different website builders, because it often produces numerous errors and odd leftovers, however, swapping between templates is at the very least attainable and works pretty effectively with

When you swap from utilizing the ADI to the complete editor, adjustments you make within the editor may not stick for those who swap again to the ADI, however, Wix warns you of this chance earlier than you accomplish that.

Wix’s Combo package incorporates most of what we expect small companies want, but it surely imposes month-to-month limits on file storage (Three GB) and bandwidth (2 GB). Though the boundaries are beneficiant sufficient that they shouldn’t have an effect on most small companies, a few of Wix’s opponents, together with Square Online and Squarespace, supply limitless storage and bandwidth at or beneath Wix’s worth.

Panelists in our 2018 testing complained of problems in eradicating web page options (sidebar textual content containers, massive photos, contact kinds) from sure templates without messing up the web page’s normal structure. Except you employ a single-page structure (or a “strip,” in Wix phrases), template parts aren’t modular, and wiping out a complete container means having to smoosh collectively the weather around it to make up for the empty house. That’s true for many website builders, although, in our expertise.

Wix doesn’t permit enhancing a website’s type sheet (CSS information) and doesn’t present a deeper entry to the HTML behind the web page or FTP entry to the information. There’s a Dev Mode, nevertheless, known as Velo, which helps you to paste code into the positioning, add JavaScript, or join your website to exterior APIs.

The simplest option for retailers and restaurants: Square Online

Square Online Store Review 2021: Everything You Need to Know

To not be confused with Squarespace, Square Online is a website builder offered by Sq., the payment-processing platform you’ll have used at your favorite espresso store. It doesn’t supply the breadth of trendy template choices that Wix and different website builders do. As a substitute, Sq. online presents you with a regular structure to which you’ll add modular parts, resembling textual content containers, a photograph gallery, a map, or featured objects. The place actually excels is within the simplicity of establishing an e-commerce or restaurant website—all of the frequent options for these varieties of websites are highlighted in the primary enhancing menu. Though you don’t have a lot of design management with Sq. online as you do with Wix, we discovered Sq.’s website builder easy to make use of, particularly for managing stock and showcasing featured merchandise. Better of all, it’s free for those who don’t want a customized area identify; you pay solely the usual bank card processing charges for transactions.

A screenshot from Square Online's website building interface, showing an editing toolbar on the left side of the screen for making layout adjustments.

You received’t discover a lot of selection from one website made with Sq. online to a different as a result of the primary structure is standardized. The color, font, and structure choices for sections or objects on a web page—resembling a block of textual content with a photograph—are additionally fairly restricted. For some folks, nevertheless, this simplicity (fewer enhancing instruments and plugin apps to trouble with) is a plus.

Including pages, customizing background colors, and inserting elements are easy, although completely different from different websites’ drag-and-drop methods. While you click on on any part of a web page, the customization choices all seem in a panel on the left—fairly than straight subsequent to or above the merchandise. To maneuver a piece up or down on the web page, duplicate it, or transfer it to a different web page, you must click on a menu within the left panel. Having that one-stop enhancing location provides to the simplicity of customizing a website in Sq. online, and we preferred the clear, uncluttered person interface.

As anticipated for a website builder owned by a bank card processing and POS (level of sale) supplier, Sq. online does a wonderful job of serving to you record objects to promote. Wix has its personal highly effective e-commerce device, however, so as to add merchandise there, you must go away to the primary website editor. With Sq. online, you possibly can add or edit objects without leaving the web page the place you record them. The editor additionally intelligently provides fields to every product relying on the class you choose. For instance, for “meals and beverage objects,” the shape gives fields to enter a dietary worth or to label the product as vegan or gluten-free.

A view from Square Online's site building tool that allows users to set up an ecommerce shop by selecting the type of product their site is selling.

Equally, for eating places—which Sq. online can be designed for—you possibly can add or edit menu objects straight within the editor, not like in Wix, the place you try this in a separate part of the positioning builder. There’s a choice to add a PDF menu, too.

On the again finish, Sq. online gives all of the instruments a retailer would possibly run their enterprise, from stock administration to checking deserted carts to orders reporting. When you use Sq. for in-person gross sales, you’ll discover that the website stories built-in into Sq. are fairly helpful. On the drawback, the positioning gives just a few search engine optimizations and social media settings, resembling making the positioning seen to engines like google or not, and we couldn’t discover any built-in accessibility instruments.

A screenshot showing Square Online’s administrator interface, showing a user where they are in process of setting up their website.

Sq. online’s administrator interface has the identical clear feel and look as its editor.

One drawback we saved working into is that typically Sq. online would redirect us to a web page hosted at—an assist web page or a settings web page or, typically, an “Oops!” error web page. Weebly (a former decide on this information) was lately acquired by Sq., and the combination of the 2 platforms appears to have some kinks that want to figure out. Throughout our checks, buyer assist was useful however troublesome to achieve resulting from unusual redirects to Weebly.

One other concern we discovered is that the small textual content measurement and low-contrast design of Sq. online—gentle to medium grey textual content on a white background—makes it more durable for folks with low imaginative and prescient to make use of. This can be a design pattern we’ve been seeing in every single place that we hope will go away quickly.

You should use Sq. online to run a weblog, however, its options are barebones. You should use it to create a static non-store website, too, however as a result of the design choices are restricted, we expect most individuals are higher off going with considered one of our different picks for these functions.

Sq. online is totally free for those who simply wish to create your website and have it hosted at Sq. with an Sq. subdomain, as in The free model provides a discreet “powered by Sq.” footer that’s much less in-your-face than Wix’s branding, which seems on the prime of its free websites. To take away the branding and get entry to site traffic, gross sales, and advertising stories, you possibly can pay for a plan; subscriptions begin at $16 a month ($12 a month if billed yearly). Sq. online additionally gives a choice to create single-item “purchase buttons” you could add to a current website to promote merchandise, however, this characteristic doesn’t let guests add a number of completely different merchandise to a cart earlier than paying—one thing Shopify Lite permits with its personal buy-button characteristic.

The best for bloggers or for people who know HTML:

A screenshot from WordPress website builder, where users can select a style for their page or site.

WordPress is the world’s hottest CMS (content material administration system), supporting over 40% of all websites. That’s as a result of it’s particularly highly effective and versatile, notably for websites that can be heavy with textual content and images or movies. Whereas different website builders present optionally available weblog sections, WordPress is designed for running a blog: It comes with instruments to handle feedback, contributors, publication occasions and date codecs, an RSS feed, and extra. Greater than 50,000 WordPress plugins can be found to boost your website. And in contrast to any of the opposite website builders we examined, WordPress lets you straight edit the code behind your internet pages, in addition to exporting or import your website content material for those who resolve to vary website hosts.

If you wish to host your personal website, you may get the free software program from or via most website internet hosting suppliers; for those who favor an all-in-one possibility, gives hosted websites (free and paid) that you simply make in the identical software program. There are professionals and cons to each choice: When you don’t thoughts sustaining your personal website and discovering an internet hosting supplier, putting in WordPress yourself provides you entry to all the accessible WordPress plugins without cost—and it’s more likely to value lower than’s Marketing strategy. Nevertheless, requires loads much less work to get a website up and working, and a 2021 test conducted by Review Signal discovered that had the quickest page-load time of any internet hosting service for WordPress.

In any case, the WordPress software program works equally whether or not you host your personal website or let deal with it, and you’ll import and export your information if it’s essential to change internet hosting companies. For our testing, we used the website builder. gives about two dozen free website templates (or “themes”), some fashionable and classy, others a bit dated. You should purchase particular person premium templates with extra advanced layouts, or you possibly can improve to a Premium or Business plan to enter premium templates as a part of your subscription value. (When you host your personal WordPress setup, you will discover roughly a gazillion free and paid templates throughout the web.) In contrast to most different website builders, you possibly can change the template on your website at any time, without having to begin over from scratch.

As soon as you choose a template, you possibly can customize it to an incredible diploma. You possibly can select a preset coloration palette, specify your personal colors, or choose colors from the helpful strategies that gives based mostly on the images on your web page. You can even specify font pairings for headers and physique textual content. We discovered Wix’s website editor, with its drag-and-drop controls, to be only a bit extra intuitive and highly effective, however, a website hosted on is very customizable, too.

Enhancing objects on a web page is easy: Click on a “block” (or navigate to it with the Tab key), and a pop-up menu lets you transfer it up or down, duplicate it, or change the alignment on the web page. If you recognize HTML, you possibly can edit the code as an alternative to utilizing the visible editor. None of our different picks give direct entry to enhancing the HTML behind the web page. At one level throughout our testing, we ran right into a puzzling concern whereas attempting to edit the HTML of a block: For some purpose, flagged as an issue elements of the code that the positioning builder itself had auto-generated. Happily, it provided the choice to resolve the issue mechanically.

A screenshot showing a user editing a block of text within WordPress.

You should use WordPress to create a primary website with static pages, as many individuals do, however, the app shines most in the case of running a blog and different content material creation. (Wirecutter itself is constructed on WordPress.) Wix and different website builders supply running blog capabilities, however, WordPress (together with was particularly designed for running a blog and gives all of the instruments a blogger wants after which some. You possibly can schedule pages and weblog posts to go stay at a particular time, insert widgets like a tag cloud or newest feedback on a submit, insert movies or picture galleries, show an excerpt of a post, present related posts, handle feedback, and an entire lot extra. The administration interface for managing plugins, media, customers, and settings is straightforward to make use of, too.

A screenshot from an editing screen in WordPress, showing the different blocks a user can add to their side, including code.

Probably the most compelling cause to make use of WordPress (whether or not on or your personal hosted model) is entry to greater than 50,000 plugins to customize and develop your website. features a free suite of plugins known as JetPack to watch page-load time, modify safety settings, automate backups, scan for malware and different safety threats, clear spam from feedback, and kinds mechanically, and enhance search engine optimization. To put in different plugins whereas utilizing, it’s essential to improve to an Enterprise or eCommerce plan; self-hosted WordPress websites don’t have that limitation.

We appreciated’s sturdy accessibility options, together with warnings when the app notices a problem together with your design (resembling low-contrast textual content) and a view that reveals an outline-like record of all of the blocks on the web page in an effort to leap to a block utilizing a keyboard. Some templates are additionally labeled as “accessibility prepared.” gives 24/7 assistance by way of stay chat for paid accounts with an Enterprise or eCommerce subscription; assist for the free plan and the most cost-effective paid plan (Premium) comes by way of the general public group discussion board. (In distinction, without cost plans, Wix gives 24/7 assistance by cellphone or email and 24/7 Stay chat relying on your location.) With, the excellent news is that as a result of WordPress is so standard, there’s a very good probability that you probably have an issue, another person has encountered it, too, and there’s a dialogue about it on the discussion board.

The free model of provides you Three GB of storage, provides branding in your website’s footer, and requires you to make use of a subdomain, as in That is higher than Wix’s free plan, which provides you solely 500 MB of storage, additionally requires you to make use of a subdomain, and has an extra in-your-face advert on the prime of the web page. Upgrading to a paid plan, which begins at $7 a month ($four a month billed yearly), provides e-mail assist, further cupboard space, the power to simply accept funds, and the power to create premium content material accessible solely to paying subscribers. This can be a higher beginning worth than Wix’s $19 a month, however,’s Business and eCommerce plans are greater than Wix’s comparable plans.

One regarding aspect be aware: Each WordPress’s domain-search device and its picture search usually offered distinctly gendered outcomes. When trying to find a website, I entered “Melanie,” and the highest suggestion was “” I acquired completely different, extra business-oriented strategies once I typed in “Mel.” The identical occurred with “Roberta” and “Rob.” And through testing, my daughter used the image-search device to look up images of unicorns and mermaids; the outcomes, stuffed with doubtful photos of horny ladies, disenchanted each of us, though the images have been offered by Pexels, not itself. We didn’t have this concern with any of the opposite website builders’ domain-name suggestions or image-search instruments.

A simple, completely free site builder: Google Sites

A screenshot from a site made with Google Sites free website builder, showing a map, reservations module, and a Youtube video embed.

When you simply must construct a primary website and don’t care an excessive amount about customization or aesthetics, Google Websites will enable you to get the job finished simply, without cost. Anybody who makes use of Gmail or any of Google’s different companies already has entry to Google Sites, and constructing a website will probably be immediately acquainted with anybody who has used Google Slides. It’s really easy to make use of that the service is being taught to elementary faculty college students. Though Google Websites gives fewer templates, design choices, and options than our different picks, it has all of the requirements for constructing a primary website. And there’s no denying its enticing $zero worth and lack of “powered by” branding, which different website builders plaster throughout their free websites.

A screenshot from the template gallery of Google Sites, showing thumbnails of the different site template options.

Google Websites gives primary templates for several types of websites.

Google Websites gives solely a couple of dozen templates, most of that is fairly primary wanting. However, whereas few in quantity, the templates cowl a variety of website wants, together with occasions, initiatives, eating places, service companies, and hobbies. As soon as you choose a template, Google Websites creates related pages and options for you. For instance, if you choose the restaurant template, the positioning builder provides a press-quotes or customer-reviews part on the house web page, a menu web page, an about web page on your chef’s bio, and a contact web page. As in most different website builders, when you select a template, you possibly can’t swap to a special one. You possibly can, nevertheless, shortly type the website via a selection of a handful of preset themes.

A screenshot of an editing view from Google Sites, showing a side panel on the right for editing the theme.

Enhancing internet pages is as simple as choosing merchandise on the web page and utilizing the pop-up menu to format or customize it. The drag-and-drop interface lets you transfer parts or resize them, though you don’t get as a lot of management as you do with Wix. As you would possibly anticipate, you possibly can embed objects from different Google apps, resembling Google Calendar, Google Types, and Google Maps.

That’s about it. In contrast to our different picks, Google Websites gives no stay buyer assist, no built-in website metrics (though you possibly can join your website to, you guessed it, Google Analytics), and no running a blog or e-commerce instruments. Nevertheless, for those who use one other app—resembling OpenTable for restaurant bookings—you possibly can add JavaScript code to embed that app’s widgets in your website.

Google Websites has some size limits, however, we doubt that most individuals would brush up in opposition to them, and your website storage doesn’t depend in opposition to your Google Drive house. You probably have over 10,000 photos on your website, greater than 1,000 pages, or greater than 6 million characters on a web page, you’re in bother (for extra causes than the truth that Google Websites received’t assist your website). A Google consultant advised us that customizable themes (for instance, coloration palettes and line-spacing controls) are within the works—and that’s one thing we’re wanting ahead to, as it can help you make your website suit your model higher and look much less generic.

Did we point out that Google Websites is free? You possibly can host your website with a Google subdomain or carry your personal customized area identity.

Different good website builders

The $9-per-month Shopify Lite plan is an effective possibility you probably have only a few merchandises to promote and have already got a website constructed on a platform that doesn’t have its personal e-commerce instruments. It lets you promote objects via an embeddable buy button that works in Wix and most different website constructing companies, on Fb, or via a {hardware} POS gadget. The plan ought to cowl an enterprise that’s principally targeted on brick-and-mortar gross sales, however, sells online sometimes. Nevertheless, we expect it’s easier to make use of considered one of our prime picks’ personal e-commerce instruments; in that manner, you’ll have every part in a single place fairly than having to repeat product codes from one app to the subsequent. If you wish to scale up, Shopify’s other plans supply complete internet hosting and site-editing instruments, in addition to a limitless variety of objects and infinite picture storage, transport reductions, scaling transaction charges, and the like. Though Shopify is at the very least on a par with different website builders—if not even higher—in the case of duties like setting product particulars and managing orders and stock, we discovered its website editor much less intuitive and tougher to make use of.

You would possibly take into account Squarespace as an alternative to Wix if you need an easier site-editing interface or for those who like considered one of its templates higher. Squarespace gives a number of plugins and a very good suite of reporting and different instruments, much like Wix, and its 70 or so website templates are slick and stylish. We appreciated Squarespace’s intuitive interface (its dashboard is a bit much less cluttered than Wix’s) and located it simple so as to add pages, blocks of textual content, images, and different parts. Other than some wonkiness we are skilled in testing (typically the positioning wouldn’t load) and the best way the positioning builder leans towards creating low-contrast parts, our principal criticism with the service is that Squarespace has no autosave performance. This made us nervous throughout testing as a result of it’s all too simple to shut a tab by mistake or for a laptop computer battery to expire of juice mid-edit.

The competitors

Providers we examined

GoDaddy’s Website Builder gives many options without cost, together with email and social media advertising, 24/7 assist, PayPal cost acceptance, appointment scheduling, and a content-creation device. It additionally has a nice interface. Nevertheless, we had a tough time discovering a method to set sitewide type preferences, resembling font measurement and background coloration, and it was slower than our picks in including stuff like merchandise or images.

Ucraft gives a free plan, but it surely’s very restricted: You possibly can’t embed HTML or JavaScript code, use Google fonts, or simply customize graphics blocks. We discovered it difficult so as to add or edit parts on a web page as a result of many settings that have been buried in menus. And after we tried to contact assist by way of chat, the service was offline on a Thursday at 7 p.m. Jap.

Webflow is probably probably the most highly effective website builder we examined. But it surely’s too superior and tedious to make use of for non-developers resulting from its overwhelming variety of menu objects (much like what you discover in Adobe Dreamweaver or Illustrator). When you’re not creating websites for a residing, you’re higher off going with Wix or WordPress to get a tremendous stage of design management without feeling out of your depth. (And if you’re fascinated with creating websites for a residing, studying HTML, CSS, and JavaScript or PHP would probably be higher on your profession.)

Strikingly and Jimdo are each one-page website builders for companies that wish to inform prospects about themselves and perhaps hyperlink some other place. We preferred their ease of use however most popular are our picks’ larger flexibility.

Simvoly gives no built-in picture enhancing or cropping options—or, at the very least, our tester couldn’t discover them. It additionally lacks an undo perform, and our tester described the web page and menu setup as “mind-boggling.”

Providers we thought about however didn’t test

Zyro gives cheap plans beginning at $5 a month at this writing, however, the primary plan comes with restrictively small allowances for cupboard space (1 GB) and bandwidth (Three GB). A Website Planet review of the service famous a problem with their test website wanting completely different on desktop and cell—the repair, to edit the cell view individually, didn’t sound interesting to us.

Having fortunately used HostGator’s website-hosting service up to now, we have been fascinated with its website builder. However there’s no free trial, and we favor a service you could attempt earlier than paying fairly than investing time and having to ask for a refund throughout the 45-day assure interval.

Like Wix, Pagecloud mechanically generates layouts based mostly in your wants, but it surely additionally enables you to manually modify the structure on a pixel-exact stage. Nevertheless, it’s costlier than Wix and has fewer options total.

Though Webnode is comparatively cheap, its personal website appears generic and easy. That, plus just a few complaints about customer support on Trustpilot, gave us pause.

Yola has unimpressive opinions from different publications, and Yola branding seems even on websites made on considered one of its paid tiers.

BigCommerce and Duda have been costlier than our picks however didn’t add any further options.

SiteBuilder, uKit, and Site123 don’t help you preview their templates or view instance consumer websites. You need to create an account to see them.

Cargo (aka Cargo Collective) appears devoted to websites for publications, with good give attention to creative and summary expression.

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