When it comes to finding fantastic material to publish on social media—the type of thing that attracts attention and inspires people to click, share, and comment—one of the most valuable and unique areas to look at is your site and the content you provide.
As a result, the questions become:
- How to create a one-of-a-kind product.
- How to write articles for your blog that are both strategic and effective.
- How to get your content in front of a wide group of people.
It’s a good idea to start with writing advice. And, in addition to the words you use to construct your blog entries, I’ve discovered a number of blogging tools that may help with everything from brainstorming to sharing information broadly.
Do you have a favorite blogging tool? Continue reading to see if it made the cut, and tell us which ones you favor in the comments.
Tools for coming up with blog post ideas
The crowdsourced answer website can point you in the direction of the kinds of questions that real people are asking, ones that you can answer in-depth in a blog post. Look up your keyword and topics that are relevant to your blog’s focus.
If you type a topic or a URL into the BuzzSumo search box, you’ll get a ton of data about the material that performs best for social media sharing. BuzzSumo may be really useful for fleshing out an existing idea and finding the appropriate angle, as well as taking a general look at the content that does well (and the bloggers that do it well) in your niche.
3. Rapid Sprout
Quick Sprout lets you enter a URL and get a report on the site’s performance and content. The “Social Media” option displays which of the site’s postings have been hits, and you can get ideas from the list’s highlights.
4. Maker of ominous titles
Enter a topic into the Portent tool, and you’ll get a sample blogpost title along with useful and funny explanations of why the title could be interesting to read. For new ideas, refresh as often as you’d like.
5. Generate Blog Topics
The title maker on HubSpot is identical to the one on Portent. You may enter three keywords into the HubSpot tool, and HubSpot will offer you five titles to work with—enough material for a week.
The trending topics section of your Twitter homepage can be a great place to get inspiration from current events. You can customize your trending topics to be uber-local (the major cities in your immediate vicinity) or even receive fully personalized tweets based on your location and the people you follow. (On your Twitter homepage, click the “Change” link at the top of the Trends section.)
LinkedIn Pulse, like Twitter’s hot topics, collects content from the LinkedIn channels you follow and the individuals in your LinkedIn network.
Check out Facebook’s Trending section and Google+’s What’s Hot page for more social media trending topics.
Tools that help you arrange your thoughts
We use Trello to organize all of our blog post ideas, turning each one into a card that we can spec out with notes and transfer from one list to the next with a simple drag-and-drop.
You can toss anything into Evernote for super-fast idea collection—notes, snippets, photographs, webpages, and more. Evernote’s tagging system is quite powerful, allowing you to organize your thoughts with a single tag in a variety of ways, including by topic, idea stage, and more.
10. Google Calendar
Editorial calendars can be created using calendar programs like Google Calendar. You can save your ideas as all-day events and move them around the calendar as needed if you’re just producing one post every day. Add a calendar event to the specific publication time if you plan on scheduling many postings. To see what you have planned for a specific day, week, or month, zoom in and out.
Put your ideas on a to-do list so you can plan when your blogposts will be published and reduce the weblog writing process down into manageable phases. Todoist also allows you to work with a group on shared tasks.
12. Make a Wunderlist
Wunderlist, another great to-do list app, may help you organize your thoughts into tasks and subtasks. Consider using a listicle idea and assigning subtasks to each of the list items you’d like to include.
When your ideas arrive with files, Dropbox is one of the finest places to store and share them, including pdfs, Word Docs, design files, images, and more.
Tools for creating content that is well-optimized
14. Google Trends
Is your blog post concept well-liked? You can use Google Trends to check how many people are searching for the keywords and phrases you’re considering.
15. Keyword Planner
How do you turn your brilliant idea into a comprehensive blog post (that others will find)? Look for common terms. You can enter a list of terms into Google’s Keyword Planner, and Google will provide results based on search volume and popularity, as well as similar phrases that can spark an idea for you.
16. Keywordtool.io is a website that allows you to search for keywords.
Keyword Tool, a competitor to Google’s Keyword Planner, gives up to 750 recommendations for each keyword you submit.
(If you’re looking for another keyword tool, try SERP Stat.)
SEO plugins can help you refine your idea and blogpost into a specific keyword or phrase that will improve search results and keep your blogpost on track. You may type in the term you’re looking for, and Yoast will tell you how many various places on the page the post appears, as well as a nice green dot to indicate when you’re ready to go.
Tools that help you write more clearly and quickly
18. Google Docs
Many bloggers go straight to their blog software’s writing editor (WordPress, Ghost, etc.). You should also consider writing on Google Docs if you want to collaborate with others and take advantage of Google Docs’ advanced spelling and grammar capabilities.
19. Egg Timer
Tell Egg Timer how long you want to work for—15 minutes for research, 40 minutes for drafting a draft, etc.—and it will count down the time. A popup opens when the countdown expires, and the timer sounds.
Toggl is one of the most simple and enjoyable time tracking applications available, allowing you to add a task, press the Start/Stop button, and then return to see a dashboard of metrics on how you spend your time. It could be useful for bloggers who want to prioritize their writing, research, and editing time.
21. Ernest Hemingway
Hemingway is a fun free marketing tool that checks your work for readability and highlights sentences that are overly complex or dense. The readability of the list post you’re reading right now is seventh grade.
Publish without a hitch. Analyze with ease. Authentically engage.
Buffer is an all-in-one social media toolkit that allows you to focus on what you do best for your company.
Please paste your work into Grammarly’s online grammar checker to see how it performs against spelling, sentence structure, punctuation, style, and other criteria. The initial score is available to view for free. The specifics of what to alter (as well as Grammarly’s suggestions) are included in their paid plans.
23. Distraction-Free Writing on WordPress
This useful feature is built within the WordPress editor. Click the four-way arrow icon in the top right corner of any WordPress post you’re writing to open the Distraction-Free editor.
24. Desk No
Download the Desk software (currently exclusively for Mac) to write right from your desktop in a clear and uncluttered editor (with markdown support), then publish to WordPress, Blogger, Tumblr, Facebook, and a variety of other online publishing sites.
Beautiful blog visuals can be created with the right tools.
Many of the tools and resources listed below were previously covered in a comprehensive list of 23 tools and resources for creating original visual content. Check out our related post for a complete list of picture creating tools.
25. The Stock Photo Is Dead
Receive an email once a month with links to a fresh collection of high-resolution lifestyle photos. A premium subscription is also available to access and search the site’s entire archive.
One of the 53+ sites where we look for free photographs, PhotoPin allows you to search millions of Flickr Creative Commons photos.
Take screenshots and add comments, arrows, and icons to them. Skitch syncs with your Evernote account, allowing you to preserve all of your screenshots.
28. Meme Generator
A simple meme can sometimes express more than any other image. Meme Generator allows you to make a meme from scratch or add your own phrase to an existing meme character.
With its predefined templates, configurable picture sizes for every social media outlet, drag-and-drop UI, attractive fonts, and more, Canva is probably our most-used image tool at Buffer. Canva was used to create almost every unique image shared on our social media channels.
PicMonkey and BeFunky are two other excellent choices.
Photoshop is the undisputed king of image editing software. Gimp is a free alternative to Photoshop. The majority of the essential elements are there, and novice designers can create a wide range of effects using layers, masks, photo effects, and other tools.
31. Use as an image
With the Share as Image browser extension and bookmarklet, you can turn any webpage’s text into a shareable image. You can also add unique branding to the image and choose from a variety of backdrop photographs and fonts with the Pro plan ($8/month).
Tools for widely disseminating your material.
In a separate blog post, we went into greater detail on content delivery tools. More tools and resources to try while advertising your work can be found by clicking through that post.
32. Use a buffer
Once your blog article is created and published, you can use Buffer to create a simple sharing schedule. Schedule numerous updates of your new article to your social media platforms, each with a distinct headline or image.
33. EMV Headline Analyzer
Marketing that appeals to the emotions The analyzer tool looks for emotional words in your headline and gives you a score based on how many EMV words there are relative to the total number of words in the headline.
34. Send a Tweet
This WordPress plugin, created by the guys at CoSchedule (who also produces a useful WordPress calendar and planner), makes it simple to highlight portions of your blog article for readers to easily share on Twitter. Consider using a tool like a click to tweet if your site isn’t running WordPress.
Filament is a WordPress plugin that combines a number of useful features, including Flare, a social share button plugin that allows others to easily share your blog article on Twitter, Facebook, Buffer, and other sites, like Hacker News and Reddit. MailChimp subscription form, Google Analytics tracking, all-in-one profiles, code management, and share highlighter are among the other Filament apps.
Our Buffer programmers created Digg a few years ago, and it’s been a fixture on the Buffer blog ever since. The ability to move the share buttons around is what we’ve found to be the most useful feature of the Digg Digg integration. Floating to the left or right of an article (see our Open blog), pinned to the top or bottom of a blog post (like this Buffer Social blog), or manually placed anywhere inside your theme.
If you want more options, there’s a nice collection of social sharing plugins reviewed here.
Webmaster tools might disclose a lot of SEO prospects for your blog entries if you sign up for them. See where you rank in search engine results for specific keywords, for example, and then develop links to your most popular keyword posts to improve rankings.
MailChimp is one of the most popular and effective (as well as free) email marketing platforms. You can develop campaigns from scratch or set up automated campaigns that send each new content you publish. For individuals with fewer than 2,000 contacts on their list, MailChimp offers a free account.
With this WordPress plugin from KingSumo, you can do A/B tests on your headlines. If the price is too high ($ 99 for a lifetime license), you might use SumoMe, which has some useful capabilities for expanding an email list, evaluating blog posts, and distributing material on social media.
In order to help consumers market their business on social media platforms, Promo.com provides tools and material to produce and personalize quality video clips, as well as campaigns to maximize engagement and lower cost-per-click. More than 12 million video clips and themes are available, all of which may be customized with licensed music, personalized text, and brand logos. Video can help you grow your business!
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