Hisense 55U7G Review

Hisense 55U7G

★★★★☆

A pleasing picture for a reasonable price

Buy this item

PROS
✔ Outstanding performance in the film
✔ Android TV that supports remote-free operation Google ✔ Assistant voice control
✔ Low input lag and a good set of gaming features.
CONS
❌ Doesn’t exactly cover DCI-P3 color space
❌ Could be more illuminating
❌ More pricey than the model that came before it.

HISENSE 55U7G SPECS

We spent a spell in a golden age of budget TVs, with the TCL 6-Series and the Hisense H8G both giving outstanding performance for $1,000 or less for 65 inches. This allowed us to take advantage of the golden age of affordable TVs. We are witnessing that move a bit, with TCL pumping up the price of its old 6-Series and the replacement of the H8G with the far more expensive U8G. This price hike, which can most likely be attributed to a restricted supply of component parts, can be seen as a trend across the whole television manufacturing business, particularly for models that fall within this price range. Keeping this in mind, the Hisense U7G series features televisions that are priced marginally lower than the aforementioned models; but, with a price tag of $1,099.99 for the 65-inch 65U7G model that we evaluated, it cannot be considered an affordable TV. It provides a beautiful picture and a lot of helpful features such as hands-free Google Assistant; however, if you are prepared to invest an additional $200, the U8G is significantly brighter and has a touch more color than the previous model.

Modest Appearance

The U7G has an appearance that is very similar to that of the U8G, albeit with a touch less class. The top and sides of the screen do not have any bezels, and instead, they are framed by a thin band of black plastic that goes around the edges, similar to how the U8G has a silver band. A thin silver bezel with the Hisense logo is located at the bottom of the screen. Below this bezel is a trapezoid-shaped box that houses the far-field microphones of the TV as well as a switch that may be used to turn them off. The U7G is supported by two metal legs in the shape of a V that are dark gray in color. These legs can be adjusted to be mounted closer to the middle of the screen or further out toward the sides of the screen thanks to the presence of four mounting points. This gives you the ability to accommodate furniture that is narrower than the TV itself.

On the left side of the rear of the TV is where all of the other connections are located, while the right side is where the power line attaches. Directly to the left is where you will find an antenna-cable connector, four HDMI ports, a USB 2.0 port, a USB 3.0 port, a 3.5mm composite video input (you will also receive a 3.5mm-to-RCA converter), and a reset button. Directly on the back is where you’ll find the Ethernet port, the optical audio output, and the two 3.5mm ports used for serial communications and service.

The remote control is a normal black wand loaded with buttons, the top portion of which is dominated by a circular navigation pad. In addition to a pinhole microphone, the Power, Input, and Google Assistant buttons are located directly above the pad. The following services have their own dedicated buttons: Amazon Prime Video, Disney+, Netflix, Peacock, Tubi, and YouTube. Below that are the playback and menu buttons, as well as the volume and channel rockers. Because the remote control communicates with the television through Bluetooth, you do not have to aim it directly at the screen in order to use it.

Google Assistant with no need to use your hands

Android TV is pre-installed on the U7G, exactly like it is on the U8G. Its user interface isn’t as as slick as the one found on the Chromecast, which is compatible with Google TV and Sony’s TVs like the A90J, but it provides access to the same range of capabilities. All of the major players in the streaming industry are accessible, including Apple TV, Amazon Prime Video, Disney+, HBO Max, Hulu, Netflix, Twitch, and YouTube, in addition to a plethora of other applications that can be downloaded through the Google Play store. You may mirror the screen of your Android smartphone or tablet, as well as the screen of your Chromebook or PC, or the screen of any current Chrome tab, on the TV thanks to another feature of Android TV called Google Cast.

You may use Google Assistant hands-free on the U7G just by saying “Hey, Google” and using Android TV, which features Google Assistant. You can offer Google Assistant orders without touching the remote since the built-in far-field microphones will recognize the wake phrase just like a smart speaker would (though you can also use the microphone in the remote without the wake phrase by pressing and holding the Google Assistant button).

The Google Assistant is incredibly helpful, not only for the TV itself but also for the convenience of other things around the house. You are able to query it for information such as weather predictions and sports scores, search for content, directly manage the TV, and control other smart home devices that are connected to your network.

Performance That Is Exceptional, But Not Superlative

A 4K television with a native refresh rate of 120Hz may be found in the Hisense U7G. It is compatible with high dynamic range (HDR) video in both Dolby Vision and HDR10 formats. The automated low-latency mode (ALLM), variable refresh rate (VRR), and AMD FreeSync are all included in this product.

When we test televisions, we use a Klein K-80 colorimeter, a Murideo SIX-G signal generator, and the Calman software from Portrait Displays. The methodology we use is based on the calibration methodologies developed by the Imaging Science Foundation. Displaying an SDR signal in Theater Day mode right out of the box, the U7G shows a good peak brightness of 484.673cd/m2 with a full-screen white field and 593.486cd/m2 with an 18 percent white field. Both of these values are higher than the average peak brightness of other monitors. This option has black levels that measure 0.026cd/m2, which is likewise decent but not outstanding. That contrast performance is greatly improved with an HDR signal in HDR Theater mode, displaying a full-screen peak brightness of 619.667cd/m2, an 18 percent field peak brightness of 744.22cd/m2, and a black level of 0.014cd/m2, which results in a contrast ratio of 53,159:1. That’s really impressive, but it’s not nearly as dazzlingly bright as the U8G (1,763.368cd/m2 in HDR with an 18 percent field and a black level of 0.02cd/m2 for a contrast ratio of 88,168:1).

In the charts that can be found above, the color levels of the U7G with an SDR signal are compared to the broadcast standards Rec.709, and the color levels of the U7G with an HDR10 signal are compared to the digital cinema standards DCI-P3. SDR colors are effectively spot-on out of the box in Theater Day mode, however this may not have been as stunning as it may have been a few years ago; these days, even budget TVs exhibit realistic SDR color performance when the appropriate image mode is selected. Even though the green reach of the TV doesn’t quite span the complete color gamut, the high dynamic range (HDR) hues are incredibly wide and accurate. The colors on the U8G go a little bit further than before.

Because of the U7remarkable G’s color performance, the BBC’s Planet Earth II appears fantastic when viewed on the television. In contrast to the blues and blue-greens of the water, the greens of the plants are lush and vibrant, creating an appearance that is entirely natural. In either the sunlight or the shadow, it is not difficult to make out even the most minute of features, such as the fur on an animal. This is a colorful and well-balanced photo.

Additionally, Deadpool seems to look fantastic on the U7G. The opening scenes of the film are set in a cloudy environment, which makes the crimson color of Deadpool’s suit appear rich and true to life. During the confrontation that takes place in the blazing laboratory later in the movie, the flames appear brilliant, but shadow features can still be seen very well in the same picture.

The vivid contrast provided by the U7G gives the party scenes in The Great Gatsby an arresting appearance. In most of the pictures, the contrast between the dark black of the suits and the stark white of the balloons and shirts helps to highlight the features of the garments, such as the cuts of the suits. The skin tones have a realistic and well-balanced appearance, adding a burst of color against the blacks and whites.

Input Lag and Other Gaming Features of the U7G

The capabilities and performance of the U7G will win over the hearts of gamers. The television has a built-in variable refresh rate (VRR), an auto low latency mode (ALLM), AMD FreeSync, and a refresh rate of 120Hz that is its natural setting.

These are all encouraging indicators, and they are made even more encouraging by the fact that the TV has an input latency in Game mode of just 7.9 milliseconds (measured by an HDFury Diva HDMI matrix). This is the same input lag that we observed on the U8G. We now utilize a threshold of 20 milliseconds to decide whether or not a television is among the best for gaming; but, as we continue to see more and more scores come in below 10 milliseconds, we are seriously contemplating decreasing that level. When playing games, you should also check that ALLM is triggering or that you have manually switched into Game mode, as the input lag in Theater Day mode is 103.4 milliseconds.

A Reliable Television, Despite the Fact That It Is Now More Expensive

The Hisense U7G is an amazing television set, but in order to achieve the same cheap price as the Hisense U8G, it makes some concessions in terms of brightness and color spectrum. It is still a substantial amount more expensive than the H8G was at the same size, coming in at $1,100 for a 65-inch model, but considering its performance and features, it continues to be enticing. Having said that, we are looking forward to putting the Hisense U6G through its paces because it appears to be the most direct replacement for the H8G, which was a budget-friendly wonder. The Hisense U8G continues to be one of the top choices available in the midrange category. It has a screen that is extremely bright and provides a little bit more color than the U7G does. However, other than that, the two lines are completely identical, so if you are looking for something with a somewhat lower price point, the U7G is still a fantastic option for you.

Hisense 55U7G

★★★★☆

A pleasing picture for a reasonable price

Buy this item

PROS
✔ Outstanding performance in the film
✔ Android TV that supports remote-free operation Google ✔ Assistant voice control
✔ Low input lag and a good set of gaming features.
CONS
❌ Doesn’t exactly cover DCI-P3 color space
❌ Could be more illuminating
❌ More pricey than the model that came before it.

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