If you currently own an e-commerce shop, you should know that it takes more than just selling a few pieces here and there to be successful. On top of prioritizing best marketing practices, you also have to make sure that your online business is strongly connected to the digital world. The best way to do this is to integrate digital technology on all fronts.
By taking advantage of tools that help you digitally transform, you’ll make better business decisions, you (and your employees, will be happier and more productive, and you also make for a better customer experience. Here are a few examples:
Although you may not think about your website’s theme as digital technology, it is. Having the right theme, which is a topic that Get Gear Tech has touched on before, can make a big difference in the user experience. Templates and themes have been designed with your type of website in mind.
All businesses rely on efficiency for productivity and profits. If you have yet to, start looking into the concept of digital process automation. This is done by implementing business process management strategies. BPM is no singular action or software but a series of steps that you put into place that automate certain workflows. For example, you might implement a BPM on your website that channels form information to all pertinent parties when someone submits their information online. This can reduce the man-hours it takes to communicate about a customer order or customer service query. When you take even small steps to reduce labor time, you have happier employees, who will most likely give you additional suggestions on ways you can improve at all levels.
There’s more to digital marketing than posting on social media. If you want to truly build a better e-commerce business, you must integrate digital technology into your marketing practices as well. For this, utilize website analytics. This is essentially information that you pull from your website that shows user activity. Digital Marketer offers insight on how to use this information to create funnel metrics that allow you to create and achieve your digital marketing goals. An example: if you find that users are frequenting your website to watch one specific video. You can then make additional content or products related to the content your customers are already consuming.
One of the single most important things you can do for your e-commerce store and your online business altogether is to make sure that it is mobile compatible. If your website isn’t easy to use from someone’s device, you’re missing out on a huge majority of potential customers. Even better: have an app designed. People love apps because they are nonintrusive and offer them quick access to the businesses and products they love the most. One great way to encourage customers to download your app is to offer a discount for purchases made within it.
- Link your website to your customer relationship management platform
- Offer many different ways to pay, including credit cards and online payment platforms
- Offer more than just photos – customers will appreciate 360° images, videos, and interactive tools (you may need a turntable and high-resolution camera)
When you integrate digital technology into your e-commerce platform, you will create an online business that thrives. From business process management to digital marketing and creating a mobile presence, even small digital steps will help you make long strides toward success.
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