A technological marvel, LG’s rollable OLED TV is not yet ready for prime time due to its high price of $100,000

In addition, LG’s long-awaited rollable OLED 4K TV, which will be known as the Signature OLED R, is now available for pre-order exclusively on the company’s website. The rollable display with a 65-inch screen costs a whopping $100,000, and LG says it will take approximately two months to ship units once they have been ordered.

Insider was the first to report on LG’s rollable OLED TV, which debuted at CES 2018 and appeared to be a glimpse into the future of premium television design. However, even three years after its introduction, the technology behind the Signature OLED R‘s rollable glass panel and storage mechanism remains impressive, but the extravagant price will keep it out of reach for all but the most affluent purchasers.

Built at LG’s Gumi, South Korea, factory, the rollable OLED TVs are a delicate process that requires manual labor for some of the final stages of assembly. It took three years for LG to develop a rollable glass OLED panel, and another two years were spent perfecting the mechanism that controls the rollable glass OLED panel.

LG claims that the Signature OLED R is expected to last for at least 22 years, assuming that the viewer unrolls the TV up to a dozen times per day (which is not uncommon). The $100,000 television, on the other hand, is only covered by a one-year manufacturer’s warranty.

Prices pulled from the Amazon Product Advertising API on:

Product prices and availability are accurate as of the date/time indicated and are subject to change. Any price and availability information displayed on [relevant Amazon Site(s), as applicable] at the time of purchase will apply to the purchase of this product.

LG’s rollable OLED TV comes with all of the options anticipated from LG’s industry-leading shows

LG is the manufacturer of our top-recommended OLED TV as well as some of the best-reviewed sets on the market. The Signature OLED R includes all of the same excellent features we’ve come to expect, such as HDMI 2.1 ports and support for Dolby Vision and Dolby Atmos, as well as a number of other notable improvements.

Also similar to LG’s latest flagship TVs, the OLED R is powered by the same a9 Gen 4 processor and employs the same webOS interface for accessing apps and other features. LG’s Signature OLED R also makes use of the company’s magic remote, which features voice control as well as a motion-controlled cursor.

The rollable OLED screen is housed in a base that also contains a 4.2-channel speaker system with a 100W output, and all of the TV’s ports are located on the back of the display panel. If necessary, the base of the Signature OLED R can be used to house set-top boxes or gaming consoles, though this may add a little extra clutter to the overall design.

The Signature OLED R design rethinks the function of the normal TV

A technological marvel, LG's rollable OLED TV is not yet ready for prime time due to its high price of $100,000
LG’s Signature OLED R displaying photos inline view mode. LG

I had the opportunity to see the Signature OLED R in person at LG’s headquarters in New Jersey, where Tim Alessi, LG USA’s Head of Home Entertainment Product Marketing, demonstrated the rollable TV’s features to me. It takes approximately 30 seconds for the rolling mechanism to completely extend or retract the screen.

The Signature OLED R has three different viewing modes. There are three different viewing options: a full view for standard TV viewing, a low-profile line view for displaying photos, weather information, and music, and a fully-closed zero view that allows you to control the speaker while the screen is hidden.

It is more difficult to place traditional televisions because they can take up entire walls and have obstructive mounts and stands when they are completely hidden. Instead, the OLED R can be used as a sleek centerpiece and capable smart speaker when in zero view mode, allowing it to be placed anywhere in a room without taking up any space.

LG’s Signature OLED R is spectacular, however, its image high quality is matched by a lot cheaper choices

A technological marvel, LG's rollable OLED TV is not yet ready for prime time due to its high price of $100,000
LG

Despite its $100,000 price tag, LG’s Signature OLED R does not provide significantly better image quality than other LG televisions that cost a fraction of the price (such as the $2,100 LG C1) do. The Signature OLED R is not a future-proof investment, either, because television technology is constantly improving.

Everything here boils down to the rollable feature, which allows you to impress guests by concealing your television screen whenever you want to. It’s safe to say that the majority of buyers will not consider such a feature to be worth the money spent on a Porsche, but customers with deep pockets may disagree.

Those who decide to purchase the Signature OLED R can rest assured that they are purchasing one of the best televisions available on the market and making an investment in one of the most impressive demonstrations of modern technological design.

Everyone else can just marvel at the engineering feat that is a rollable OLED TV and wait until the manufacturing process has been simplified enough to allow for a reasonable pricing.

Till the value comes down, the OLED R is only a showcase piece for many who can afford it, but it surely positive does look fairly in a particular person

LG does not expect to sell the OLED R to a large number of people, but there is undoubtedly a niche market for it that will not be intimidated by the price of the display.

These individuals will find that the Signature OLED R can complement their luxury entertainment system or living space, while also providing a unique spectacle with its hidden display and line view options, all without sacrificing the features of an industry-leading television set.

Prices pulled from the Amazon Product Advertising API on:

Product prices and availability are accurate as of the date/time indicated and are subject to change. Any price and availability information displayed on [relevant Amazon Site(s), as applicable] at the time of purchase will apply to the purchase of this product.


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