Meta’s NPE Team has released Move, a new task management tool for groups and to-do lists

Meta’s own R&D team, the NPE Team, has just released Move, a new social app for personal and group to-do lists. Individuals or organizations organizing around a project can use the app to generate to-do lists and send out nudges and reminders for tasks that have yet to be done. Unlike standard to-do applications, however, Move makes the process more enjoyable by allowing users to earn points for completed activities, which they can then spend to decorate an alpaca avatar with hats, clothing, sunglasses, and other accessories.
The goal, according to the avatar’s modification, is to encourage group engagement by allowing users to see which members of the group are the most productive. That is, if your avatar has no accessories, it is evident that you have not yet contributed to the group’s effort. This could be interpreted as a subtle type of societal pressure to participate more.
Meta acknowledged that Move is still a modest, early test from the company’s New Product Experimentation (NPE) team, and that it might be used for community initiatives or class projects, among other things. It sees the app as a kind of “social tasking” tool that makes a group’s to-dos more visible and accessible. The software was beta-tested with a limited group of community organizers ahead of its debut to get early feedback.

They advertise Move as perfect for:

  • Student group projects
  • Community organizers
  • Sorority/fraternity projects
  • Roommate to-do lists
  • Grocery shopping lists
  • Neighborhood groups
  • Personal to-do lists
  •  Family chores
  •  and more!


Move might be used for student group initiatives, sorority or fraternity projects, roommate to-do lists, neighborhood groups, community projects, or even personal to-do lists or household tasks, according to the startup.
In recent months, Meta’s NPE Team has shifted their attention to a broader global focus, rather than attempting to build the next breakthrough social experience. So far, Meta has invested in Inworld AI, an AI-powered developer platform for creating virtual characters, and has been working on non-social apps such as one to assist the formerly jailed in re-entering society and another for LGBTQ families on the path to parenthood. According to NPE, the company’s new strategy includes ambitions to invest in small, entrepreneurial teams.
The debut of Task suggests the firm hasn’t completely abandoned social causes, but we gather the app was in development before to NPE’s shift in focus in December.
The software is presently accessible for free on the Apple App Store in the United States. No in-app purchases or memberships are required. Meta claims it will use this initial release to learn more.


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