So you’ve decided to start a new email marketing campaign with the hopes of increasing revenue, leads, conversions, or other end goals. What you’ve done before has sort of worked. A few people opened your emails, a few reacted, and a few even became customers; nevertheless, these weren’t the outcomes you were aiming for. With only a few individuals, no firm can develop and expand as quickly as they’d want, therefore your email marketing strategy may need to be ramped up. Thankfully, by following these helpful tips, you’ll be able to do just that; keep them in mind as you plan your next email marketing campaign.
When planning your next email marketing campaign, keep these ten points in mind:
1. Be approachable
What’s the first thing you look at in the morning when you’re checking your inbox for emails? What is the subject line? Maybe, but you’re more than likely interested in who sent the email. Spam emails have become so ubiquitous in today’s world that many people have simply accepted the fact that they will get them. As a result, rather than reading each email’s title, the recipient only reads the sender’s name. If he or she recognizes a name, they may contemplate reading the email by looking at the subject line, but recognition is unquestionably the first step. Make sure the ‘From’ name of your email is either your company’s name or a specific employee’s name; whichever you choose, make sure to use it every time you send a new email. You want your ‘From’ name to be constant so that your recipients identify you and don’t send you to the spam folder.
2. Make Them Curious
It’s time to start worrying about your subject line now that you’ve chosen a ‘From’ name. Even though you’re ecstatic about what you have to say, you must try to keep your excitement in check until the receiver sees your email. Exclamation points (!!! ), upper case letters (EXAMPLE), and profit signs ($) will all be flagged as spam by their spam filter. Yes, some of these terms may be appropriate for the event/promotion/announcement, but try to avoid using them, especially in the subject line. If the news is truly intriguing, you shouldn’t need to use fancy symbols, so be cool and write a unique subject line that will entice the receiver to read your email without using any tricks or gimmicks.
3. Quickly tell them what you want them to do.
Now that you’ve persuaded your recipient to open your email, it’s time to send it. What is your call-to-action, or why are you sending this email to them in the first place? Do you want them to buy a product, attend an event, or visit your website? It, inform them, and do so as soon as possible. Even if you’ve piqued their interest enough for them to read your email, there’s still a risk they’ll ignore it, so make your call-to-action clear and concise. Take advantage of their attention while you have it; at the very least, they will be able to remove the email’s mail aim.
4. Get to Know Them.
It’s pointless to go through the trouble of building an intricate email marketing campaign if you’re going to employ jargon, statistics, and figures that your target audience doesn’t understand. You’re not going to get any responses this way, and you’re not going to get any conversions. Make sure your message is worded in a way that your target audience will comprehend and that it reads almost like a conversation rather than a sales pitch. People, not machines, like working and communicating with one another, therefore try to write and appear as a buddy rather than a corporation.
5. Ensure that your campaign is newsworthy.
Take advantage of the fact that the campaign you build can be tied or related to just about anything that is happening in the news or in life in general. Isn’t New Year’s Eve just around the corner? Create a campaign around it! ‘Start the new year off right with a [your firm] deal/promotion/announcement.’ This can be used for any holiday, event, or cause, so think about what’s going on in the news or at this time of year and build an email marketing campaign to go along with it. Your email receivers will be able to relate to this and will want to join the cause.
6. Divide your email recipients into categories.
This could be done for a variety of reasons. Some emails, for example, may be tailored to women, therefore it’s a good idea to send them to your female email subscribers. Other emails may be geared toward teens, so you’ll want to send them to those aged 13 to 19. This is simply a more efficient method of reaching the folks who would most benefit from your knowledge. However, you might divide your receivers into groups and test two different sorts of emails to determine which one receives the best response. Allowing yourself the time and resources to test and tweak your emails will pay off handsomely in the long run.
7. Get Rid Of Out-Of-Date Email Accounts
People are continually changing, acquiring new, and deleting old email addresses, so you’re bound to have a handful that haven’t been used in a long time. It’s time to get rid of individuals who aren’t worth anything in order to make room for new users, and here’s how to accomplish it: Send an email to those on your mailing list, promising them a free product or service. Even those who rarely read your emails will obviously want to take advantage of this offer, so there’s a significant probability that almost everyone will accept or at least open your offer. Any recipient who does not, on the other hand, will be labeled an out-of-date contact. If you can’t lure them with a free product, the email address is no longer valuable; it’s time to let it go.
8. Amass a list of new email addresses
It’s time to replace all of the old email addresses with some fresh ones now that you’ve flushed out all of the old ones! Fortunately, this procedure is straightforward and offers a variety of possibilities. First, each check-out lane or center might include an email signup sheet or choice. This is a fantastic approach to collect email addresses from people you know will be interested in your emails or newsletters. Another option is to bring a sign-up sheet with you to any company event you attend, such as seminars, trade exhibitions, or promotions. Again, these are folks who have expressed an interest in your brand, so why not help them learn more by sending them helpful emails?
9. Allow them to choose whether or not to share.
If everything went well, there’s a strong chance the recipient will want to follow through on your request. They may enjoy it so much that they want to tell their friends, family, and acquaintances about it. This is why social sharing buttons should be included in every email your company sends. Allow your recipients to forward your email to their Facebook friends, Twitter followers, or email contacts, allowing your message to spread. Before you realize it, word of mouth promotion from your existing email contacts will have brought you even more email contacts. Allow them to perform the work for you and give them the option of sharing.
10. Incorporate visuals
Even if your text and information are extremely important to the recipient, including graphics in your email may help cement the deal. Giving them a visual of what you want or what the final outcome would be is a wonderful method to help raise conversions, as the old adage goes, a picture is worth a thousand words, or in today’s times, a thousand clicks. You only need one or two to avoid slowing down the page’s loading speed, but make them one or two excellent ones to convey your argument perfectly.
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