Twitter Tests Turning Its Explore Page Into TikTok-Lite

It truly is getting more durable to distinguish between the leading social media platforms, as Twitter is now testing TikTok-style movies on its discover web page.

Based on a tweet from the official Twitter Assist account, Twitter’s discover web page is getting a makeover for chosen customers and will likely be modified to a simplified interface that emphasises one tweet or video at a time as a substitute for displaying a crowded newsfeed. 

Whereas the tweet would not clarify the way it works, it seems to be a vertical-scrolling feed the place every media-filled tweet fills up the display screen, letting you swipe by them one after the other.

“We’re testing out a revamped, extra personalised Discover web page to make it simpler so that you can unwind, discover new pursuits and see what’s taking place,” a Twitter spokesperson tells TechCrunch.

Twitter is simply the newest platform to capitalise on the success of TikTok, which is unsurprising because the short-form video app surpassed one billion lively customers this 12 months. Fb (now Meta) did it with Reels on Instagram, Pinterest has lately achieved it on its homepage, and even Spotify is attempting to reduce the motion.

Twitter Discover replaces the social media platform’s development of churning out new merchandise and options this 12 months with Twitter Blue, Tip Jar, and Clubhouse-competitor Areas. This momentum is predicted to proceed with Parag Agrawal taking up as CEO after co-founder Jack Dorsey stepped down last week.

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